Edoardo Mercati

Designing @framer in @framer · Product lead of the CMS team on the side

[Edoardo Mercati @edoardomercati]

Lil refresh of my @framer site is live

[Framer @framer]

Join us June 16 at 10AM PDT. You will not want to miss this one.

[Edoardo Mercati @edoardomercati]

Overall, I feel like AI has made the process messier, but also more fluid. I remember sometimes getting stuck in thinking how to picture something. Now I just start and bounce between sketches, renders and prompts, continuing until something clicks.

[Edoardo Mercati @edoardomercati]

I have a @framer file where I prep cover images for updates. There's never been a linear process in making those, and with AI it got even more fluid. Sometimes the idea sparks from an AI generation, then I continue it in blender until it feels right. Other times it's the opposite.

[Edoardo Mercati @edoardomercati]

The Auto Translate cover followed the reverse process. Started from a rough 3D render, then used @midjourney to explore some variants with particles before refining the final composition with text.

[Framer @framer]

The canvas is about to change

[Edoardo Mercati @edoardomercati]

The @framer Basic plan now includes 2 CMS collections! ✌️

[Framer @framer]

We heard your feedback on the Basic plan, so we've upgraded it. Same price, more room to build.

Basic site plans are now upgraded:
⚡️ 50GB of bandwidth (up from 10GB)
🗄️ 2 CMS collections (up from 1)

[Edoardo Mercati @edoardomercati]

Honestly it just feels easier to keep momentum now. Less time managing tickets, less github cleanups, more time actually designing and building stuff. I just wish we did it earlier.

[Edoardo Mercati @edoardomercati]

My team at @framer moved from github issues to a super simple @notion board a few months ago and honestly it made everything feel 10x lighter. Less overhead, less friction, faster shipping.

[Edoardo Mercati @edoardomercati]

The AI in Notion has been a whole lot more useful than I expected too. Pulling context from random old docs or buried Slack threads and turning all that into a solid first pass for a feature spec saves a ton of time.

[Edoardo Mercati @edoardomercati]

The interesting thing about product design is that users rarely notice when you add complexity.

But they immediately feel when you remove friction.

The best UIs aren’t the ones with the most features. They’re the ones that make you hesitate the least.

[Edoardo Mercati @edoardomercati]

We recently removed the slide in animation on the CMS side panel in Framer.

It looked nice, but it made the product feel slower.

Sometimes product work is acknowledging when “nice” gets in the way.

[Edoardo Mercati @edoardomercati]

One thing we removed that didn’t work out: plugins in the CMS.

The community immediately let us know it was the wrong tradeoff, so we brought them back in a much better way.

Sometimes simplification means removing. Sometimes it means integrating better.

https://t.co/8R7uZRFQpl

[Edoardo Mercati @edoardomercati]

https://t.co/AYWqEEhTHr

[Edoardo Mercati @edoardomercati]

https://t.co/AYWqEEhTHr

[Edoardo Mercati @edoardomercati]

Plugins are back in the @framer CMS, now with a dedicated panel that makes them easier to find and use. More refinements based on your feedback are coming soon 🧡

[Edoardo Mercati @edoardomercati]

(ok, not everyone ignores them. Like @huntercaron that uses his laptop at this zoom level)

[Edoardo Mercati @edoardomercati]

The @framer CMS 3.0 didn’t start as a roadmap item, it started as an internal hackathon project. Wanted to explore editing the CMS table directly, and @jonastreub jumped on it right away. The kind of excitement you recognize instantly, not loud, just deeply focused and real.

[Edoardo Mercati @edoardomercati]

The CMS 3.0 release is far from perfect, there’s plenty to improve, still. But it’s also packed with these tiny details. Shaped by engineers like @jonastreub who notice what others ignore, and care enough to fix it anyway.