Join this little FANS project starting tomorrow 3.20 PM KST to show Hyunjin how much love LOVER is receiving 💕
Please use the image below when sending your message so he can see all of LOVER’s amazing achievements so far.
* Try to post the image every time Hyunjin comes online.
#Hyunjin_LOVER
📝#Hyunjin has officially surpassed 1M posts on YouTube, becoming the first 4th gen idol to achieve this milestone.
His name isn't globally common and not shared with multiple major public figures making this achievement a direct reflection of his individual global impact.
Most liked mvs by a 4th gen act in 2026
1. ENHYPEN — 886K (+2 months)
2. #Hyunjin “Lover” — 703K (9 days)
3. ATEEZ — 508K (+2 months)
4. I-DLE — 395K (+2 months)
5. IVE — 565K (+1 month)
* Also the most liked JYP 2026 MV.
No ads. No promo. Just a surprise birthday gift.
Members of the Korean boy band Dragon Pony mentioned #Hyunjin in their latest vlog:
👤 “Let’s greet him.” 👤 “You just made eye contact with your senior, didn’t you?” 👤 “It’s Hyunjin from Stray Kids.” 👤 “Hyunjin, you’ve worked hard.” 👤 “We’ll keep supporting you.”
GUESS Korea Senior Merchandising Leader Instagram story update
“We sold out all the clothes Hyunjin wore this weekend… what are we supposed to sell next week now…😅😂 ”
GUESS HYUNJIN IS BACK
#HYUNJINxGUESS_SS26
📰 Guess Unveils Intense Visuals with Stray Kids' Hyunjin
Hyunjin Opens a New Chapter for the Guess Brand: Reinterpreting Brand Identity
At the center of this second campaign is global ambassador Hyunjin.
Hyunjin, known for his unrivaled sense of style and stage presence, adds a fresh charm by reinterpreting GUESS’ long-standing brand philosophy of 'Young, Timeless, Adventurous' from the perspective of a new generation.
In particular, this project held added significance as both the design and styling processes were conducted in Korea.
Based on a marketing strategy that deeply analyzed Hyunjin’s individuality and stage presence, a denim-centric styling and collection were completed, presenting a new visual direction for the brand.
The GUESS campaign featuring Stray Kids' Hyunjin is scheduled to be released sequentially starting March 27 through major stores worldwide, including Lotte Main Store, Shinsegae Gangnam, Starfield Hanam, and Hyundai Daegu, as well as online stores and official social channels.
GUESS HYUNJIN IS BACK
#HYUNJINxGUESS_SS26
The unisex short-sleeved key tee in charcoal grey from Hyunjin’s campaign SOLD OUT in two sizes on the Korean website within minutes of its release!🔥
#HYUNJINxGUESS#HYUNJINxGUESS_SS26
The unisex round-neck mini triangle logo short-sleeve tee in white, from #Hyunjin’s campaign, SOLD OUT in four sizes on the Korean website within minutes of its release, with only two sizes left! 🔥
#HYUNJINxGUESS#HYUNJINxGUESS_SS26