Classic: You have a startup, but no users.
You're out of cash and motivation after so much work and it makes sense. You've been building a solution nobody wants.
The fix:
1. Launch a simple landing page with your idea and a sign-up form.
2. Run a few cheap ads to test interest.
3. If you get 100 sign-ups, schedule calls with them and build based on their real pains.
Start with the user’s problem → then build the solution. Not the other way around.
If you want to know if the world needs your idea, follow the right order.
A SaaS founder came to me recently saying:
“Our website looks good, but we’re not closing demos.”
This is more common than it should be, and it’s usually not a design issue.
It’s almost always:
- No clear ICP
- No single primary CTA
- Pages trying to do too many things
Fix the strategy first.
That’s when demos start to make sense again.
What do you see breaking demo conversion most often?
Some founders love to say “our product is complex.”
(Most of the time, it’s not.)
Complexity in the product is fine, complexity on the homepage kills conversion.
@axeldesigns People talk about how AI will replace so many "tasks," but they never talk about the infinite new opportunities it is bringing to many. Agree with you, AI will benefit those designers who are ready to grow.
Being a PM for so many years must have given you a solid perspective on what really works.
I've reached the same conclusion, not only in business but also in my personal life. Now I think twice before starting anything.
The Pareto principle, or 80/20 rule, has helped me free up nearly all my time getting bettern results. It's insame!