Ed Perez

SaaS Design & Growth Partner | ex @zara & @mango | Building high-performance Webflow systems for B2B SaaS | 40+ tech sites shipped.

[Ed Perez @edperezmax]

Classic: You have a startup, but no users.

You're out of cash and motivation after so much work and it makes sense. You've been building a solution nobody wants.

The fix:

1. Launch a simple landing page with your idea and a sign-up form.
2. Run a few cheap ads to test interest.
3. If you get 100 sign-ups, schedule calls with them and build based on their real pains.

Start with the user’s problem → then build the solution. Not the other way around.

If you want to know if the world needs your idea, follow the right order.

[Ed Perez @edperezmax]

@briankeoghesque lol, some battles just aren't worth picking

[Ed Perez @edperezmax]

@ArifulIslamCSE You nailed it.

[Ed Perez @edperezmax]

Conversion flow for a SaaS website.

Always, strategy first.

[Ed Perez @edperezmax]

A SaaS founder came to me recently saying:
“Our website looks good, but we’re not closing demos.”

This is more common than it should be, and it’s usually not a design issue.

It’s almost always:
- No clear ICP
- No single primary CTA
- Pages trying to do too many things

Fix the strategy first.
That’s when demos start to make sense again.

What do you see breaking demo conversion most often?

[Ed Perez @edperezmax]

Some founders love to say “our product is complex.”

(Most of the time, it’s not.)

Complexity in the product is fine, complexity on the homepage kills conversion.

[Ed Perez @edperezmax]

@alikashifmr @framer looking great. Love how you add soft background to give extra deep

[Ed Perez @edperezmax]

@agazdecki This is where systems beat motivation. if your startup only works when you’re excited, it’s fragile.

[Ed Perez @edperezmax]

@DannPetty This is the real shift. Copilots are no longer features, they’re becoming the default.

[Ed Perez @edperezmax]

@dvassallo Love the quote.

[Ed Perez @edperezmax]

@axeldesigns People talk about how AI will replace so many "tasks," but they never talk about the infinite new opportunities it is bringing to many. Agree with you, AI will benefit those designers who are ready to grow.

[Ed Perez @edperezmax]

@chusmargallo @figma That's great. I know what you mean. Time flies when you're enjoying the design process.

[Ed Perez @edperezmax]

@ahmetkose571 @framer good deal, then.

[Ed Perez @edperezmax]

@BrettFromDJ Looking good. Is that texture video below the button?

[Ed Perez @edperezmax]

@TheRobertAvram always love designs with one single primary color. So clean :)

[Ed Perez @edperezmax]

@markoilico $106k/mo is an insane level of trust. You don’t get there without delivering real business impact.

[Ed Perez @edperezmax]

@_syedsaboor sounds great, Syed. Saving for later :)

[Ed Perez @edperezmax]

@denisc7v Sure, happy to connect. What are you working on?

[Ed Perez @edperezmax]

About to jump into a discovery call with a new founder.

What are you building today?

[Ed Perez @edperezmax]

Being a PM for so many years must have given you a solid perspective on what really works.

I've reached the same conclusion, not only in business but also in my personal life. Now I think twice before starting anything.

The Pareto principle, or 80/20 rule, has helped me free up nearly all my time getting bettern results. It's insame!

[Ed Perez @edperezmax]

The best way to automate your digital business: simplify first, automate second.