Eduardo Chaves

Managing Director @BrandFinance; PhD Business @USPonline; Pos-doc @FGV; Professor @FGV, @FundacaoFIA, @MbaUspEsalq, @BF_Institute. 🏆🚀💰™️

[Eduardo Chaves @eduardopschaves]

Brasil tem apenas duas marcas entre as 500 mais valiosas do mundo, e são do setor financeiro.

A lista deste ano é novamente liderada por Apple, Microsoft, Google, Amazon e Walmart.

https://t.co/rUKG3G2icQ

[Economia Estadão @EstadaoEconomia]

Quais são as 100 maiores marcas brasileiras? Veja quem lidera e consulte ranking 👇

https://t.co/Cdc7E9ZcUt

[Brand Finance @BrandFinance]

Join us on 12 June at FGV EAESP, São Paulo, for the Brand Finance Brazil Forum 2026, where we'll unveil the findings of the Brand Finance Brazil 100 2026 report and explore the role of trust in driving brand value, customer experience and long-term growth.

This year's theme, "Built on Trust: What Sets Leading Brazilian Brands Apart", brings together senior leaders from some of Brazil's most recognised organisations to discuss how brands can build resilience, strengthen reputation and create value in a rapidly changing world.

The event will feature a presentation of the Brand Finance Brazil 100 2026 ranking, expert panel discussions on trust, reputation, and technology, and networking with leading brand and marketing professionals.

As Brazil's top brands continue to demonstrate resilience and ambition, the forum offers a unique opportunity to gain insights into the strategies shaping the country's most successful brands.

Register to attend: https://t.co/8168S84q09

#BrandFinance #Brazil100 #BrandValue #BrandStrategy #Marketing #Reputation #Trust #Brazil #Leadership

[Brand Finance @BrandFinance]

Kick-off is just hours away, but which fans truly believe their teams can go all the way?

Ahead of the 2026 @FIFAWorldCup 2026 - Brand Finance surveyed more than 14,000 football fans across 14 markets, including both participating and non-participating nations, to measure confidence in their national teams.

Brazil tops the optimism table - 55% of fans back their team to lift the trophy. Spain, France and the USA follow close behind - with American fans notably bullish on home soil advantage. At the other end, Scotland fans are the most cautious, at just 19%.

Why does this matter? Fan confidence is a powerful driver of attention, engagement and brand opportunity. For sponsors, broadcasters and rights holders, belief matters - because the teams fans think can win are often the teams they are most likely to follow, discuss and invest emotionally in.

This is just one finding from our major global sports fan study. Get in touch to learn more about the research at [email protected], or explore our sports services and insights here: https://t.co/YFJXUrmP5K

#FIFAWorldCup2026 #BrandFinance #SportsBusiness #FootballData #WorldCup

[Brand Finance @BrandFinance]

The Brand Finance Brazil 100 2026 report highlights a market shaped by resilient financial institutions, accelerating digital transformation, and strong consumer trust with Brazil’s leading brands strengthening their positions despite economic and credit market pressures.

@itau remains Brazil’s most valuable brand (brand value up 15% to USD9.9 billion), supported by robust financial performance, strengthening investor confidence, disciplined strategy, and proactive risk management initiatives.

Banco do Brasil retains second position (brand value down 4% to USD5 billion), reflecting its enduring importance to the Brazilian economy through its expanded role in agricultural financing, while balancing increased credit risk exposure.

@Bradesco remains third (brand value at USD4.7 billion), benefiting from its established scale and continued portfolio optimisation, supported by strategic capital allocation initiatives to enhance financial flexibility.

Porto is Brazil’s strongest brand this year, achieving a Brand Strength Index (BSI) score of 96.9/100 and an AAA+ rating. Its strength is driven by high levels of consumer familiarity and trust, supported by a growing ecosystem spanning insurance, banking, health, and service solutions.

@nubank, Brazil’s second strongest brand (BSI: 95.2/100, AAA+) is underpinned by exceptionally strong customer trust, preference, and brand affinity.

Coming in at third, @sadia (BSI: 93.5/100, AAA+) is supported by its reputation as one of Brazil’s most trusted food brands. Ongoing product innovation, strong quality perceptions, and continued investment in brand relevance have strengthened its leadership in the FMCG sector.

Together, these brands demonstrate how Brazil’s leading companies are combining innovation, customer trust, digital excellence, and strong market positioning to drive long-term brand value and competitive advantage.

Brand Finance helps organisations understand and grow the financial value of their brands through independent, data-led analysis.

Request more information by emailing us at [email protected] or read the full insights here: https://t.co/ulNiFTxmFZ

#BrandFinance #Brazil #MarketLeadership

[Brand Finance @BrandFinance]

Itaú @itau remains Brazil’s most valuable brand of 2026, with its brand value increasing 15% to USD9.9 billion.

The Brand Finance Brazil 100 2026 report highlights Itaú’s continued leadership, underpinned by robust financial performance, strengthening market confidence, and disciplined strategic execution.

The brand's growth reflects its continued investment in digital innovation, customer experience, and operational excellence, helping strengthen customer trust and reinforce its position as one of Latin America's most influential financial institutions.

Brand Finance helps organisations understand and grow the financial value of their brands through independent, data‑led analysis. 

Discover more insights via https://t.co/frSjoHzdQn

#BrandFinance #BrazilianBrands #Itaú

[Brand Finance @BrandFinance]

Argentina’s leading brands are benefiting from a structural shift in the country’s economic trajectory, with the combined value of the nation’s top 10 brands rising 16% year-on-year to USD10.6 billion, according to Brand Finance’s Argentina 10 2026.

@MercadoLibre (brand value up 29% to USD6.1 billion) remains Argentina’s most valuable and strongest brand, with a Brand Strength Index (BSI) score of 85.8/100. It is followed by @Globant (brand value down 26% to USD1.2 billion), the second most valuable and second strongest brand, with a BSI score of 79.7/100. @YPFoficial (brand value up 4% to USD981 million), ranks as the third most valuable brand, while @PersonalAr (brand value up 4% to USD182 million) is the third strongest brand, with a BSI score of 75/100 and an AA+ brand strength rating.

Naranja X (brand value up 260% to USD210 million) is Argentina’s fastest-growing brand, reflecting rapid expansion of Argentina’s digital financial ecosystem and rising fintech adoption.

Discover more insights in the Brand Finance Argentina 10 2026 ranking: https://t.co/OgYlot1Q9P

#ArgentinaBrands #BrandFinance #FintechArgentina #NaranjaX #MercadoLibre

[Brand Finance @BrandFinance]

Revisiting the world’s most valuable #ITServices brands for 2026, as Accenture defends its eight-year reign at the top of the ranking.

@TCS, @Infosys, and @IBM have also maintained their positions among the top five most valuable brands for nine consecutive years.

@Cognizant ranks 7th, marking 10 consecutive years in the top 10 most valuable IT services brands. Meanwhile, Canada’s CGI enters the top 10 for the first time this year.

Explore the full results here: https://t.co/ymjMDMJ6QB

[Brand Finance @BrandFinance]

Brand Finance’s latest research into hospital reputation from Research Director @Sundeep Mathias draws on insights from 2,500 healthcare professionals across 30 countries.

While AI is transforming healthcare, it is not yet transforming healthcare reputation. Statistical analysis finds that hospital reputations remain primarily driven by international recognition and accreditation, best-in-class patient outcomes, and strength in specialist areas.

Meanwhile, ‘uses and applies artificial intelligence’ ranks in the lower half of reputation drivers globally, and has declined in relative importance over the past year.

As Sundeep notes, technology investment alone does not shift perceptions. Reputation remains anchored in clinical excellence, expertise, and trust. AI may be reshaping healthcare delivery, but it must reinforce the fundamentals that matter most.

Read the full insight: https://t.co/NUDUTsp2VK

#AMCHospitals

[Brand Finance @BrandFinance]

Brand Finance Valuation Director Alfred DuPuy examines how leading academic medical centres (AMCs) can translate brand strength into tangible global value through licensing.

Alfred explores how strong AMC #brands extend beyond clinical care, enabling institutions to monetise their expertise, research, and intellectual property across international markets. From clinical protocols and training programmes to advisory services and strategic partnerships, licensing models are allowing AMCs to scale their reputations while generating diversified revenue streams.

Brand strength is not only a measure of perception, but a strategic asset that supports partnership credibility and long-term value creation.

Read the full insight: https://t.co/1NdlMsfbib

#AMCHospitals

[Brand Finance @BrandFinance]

The Global Soft Power Summit 2026 will convene in Davos on 20th January 2026, bringing together leaders from government, business, and civil society to explore the role of soft power in a rapidly changing world. The event will also be streamed live online.

We are honoured to welcome The Rt. Hon. Justin Trudeau, Former Prime Minister of Canada, as Keynote Speaker.

Register here to attend in person or online: https://t.co/z0BFuB4QS6

#SoftPower #NationBrand #BrandFinance #WEF #WEF26 #Davos

[Brand Finance @BrandFinance]

Brand Finance will be in Davos for the World Economic Forum 2026.
We look forward to connecting with partners, clients, and the global business community throughout the week.

View our programme, register for events, and get in touch with us through the link below for meetings and updates:
👉 https://t.co/Cs9UdtrO47

#BrandFinance #WEF2026 #Davos #WorldEconomicForum #GlobalEconomy #BrandStrategy #ThoughtLeadership

[Brand Finance @BrandFinance]

We wish you a successful and purposeful year ahead. Happy New Year from Brand Finance.

#BrandFinance #NewYear #BusinessLeadership #LookingAhead #BrandStrategy

[Tata Consultancy Services @TCS]

𝐎𝐧 𝐭𝐫𝐚𝐜𝐤. 𝐎𝐧𝐰𝐚𝐫𝐝 𝐚𝐧𝐝 𝐮𝐩𝐰𝐚𝐫𝐝!
TCS recognized as the most valuable IT services brand in Asia by @BrandFinance. Earlier this year, Brand Finance also ranked TCS as the second most valuable IT services brand globally, a reflection of the trust and confidence placed in us across markets.

Rooted in our values and long-standing partnerships, we continue to sharpen our strategic focus on AI, enabling enterprises to stay resilient and adaptable in an ever-evolving business landscape.

Congratulations to our dedicated workforce, partners, and collaborators, whose commitment and shared purpose made this achievement possible.

Know more: https://t.co/6u4PkQm2Nn

[Brand Finance @BrandFinance]

China overtakes the UK to become the world’s #2 Soft Power nation for the first time in the Brand Finance Global Soft Power Index 2025.

China’s rise isn’t by chance. A 24-rank leap in international relations. A surge in brand strength with 68 Chinese brands now in the Brand Finance Global 500 ranking and a cultural strategy aligned with long-term Soft Power goals.

From TikTok to the Belt and Road Initiative, and from BYD to SGCC, Chinese brands are now driving global influence that are reshaping perceptions across Business, Innovation, Media, and People & Values.

Meanwhile, the UK faces stagnation with a need to reassess its strategies. Will it bounce back?

Read the full article here: https://t.co/HJ9hYK2TnP

Brand Finance Global Soft Power Index 2025: https://t.co/He6dgDDJVh

#SoftPower

[Brand Finance @BrandFinance]

The Golden State Warriors remain the NBA’s most valuable brand for the fourth consecutive year, with a brand value of $1.2 billion despite an 18% decline. Their sustained global fanbase and commercial strength continue to set the benchmark for the league.

The Los Angeles Lakers hold second place at $973 million, down 9% after consecutive first-round playoff exits, but remain the NBA’s strongest brand with a Brand Strength Index (BSI) score of 92.6 out of 100.

The New York Knicks climb into third, up 12% to $720 million, while the Chicago Bulls rise three places to fourth, up 36% to $616 million — making them the fastest-growing NBA brand of 2025.

Despite a 6% dip in total brand value across the 30 teams to $10.6 billion, the NBA remains one of the world’s most powerful global sports leagues, on par with the English Premier League and far ahead of other European competitions.

Explore the full Brand Finance NBA 2025 Report: https://t.co/wz3dRbUdcx

[Brand Finance @BrandFinance]

Chairman & CEO, David Haigh, and Place Branding Director, Konrad Jagodzinski, will be attending World Travel Market London 2025 on 4th November.

We’re delighted to share that David Haigh will be presenting insights on China’s tourism performance from the Global Soft Power Index during the Opening Ceremony of the China Pavilion, taking place on 4th November at 11am.

WTM London is one of the world’s leading gatherings for the travel and tourism industry, bringing together destinations, brands, and leaders shaping the future of global travel.

If you’re attending, we look forward to connecting and discussing how brand and reputation drive the world’s most powerful destinations.

#WTM #WTMLDN

[Brand Finance @BrandFinance]

An unforgettable evening celebrating Asia’s growing brand influence.
Thank you to all our distinguished speakers, strategic partners, and guests who joined us at the inaugural Brand Finance Asia Brand Gala 2025, held at Marina Bay Sands, Singapore last Friday.

From thought-provoking discussions on cultural DNA, purpose, and sustainability to recognising over 35 of Asia’s most valuable, strongest and fastest-growing brands, the evening showcased how heritage, innovation, and responsibility are shaping the next era of brand leadership.

It was truly inspiring to see leaders from across the region come together to share insights, celebrate achievements, and strengthen Asia’s influence on the global stage.

Stay tuned, our official event highlights video will be released soon!

[Brand Finance @BrandFinance]

Brand Britain has bounced back, according to The Economist, citing Brand Finance data to make the case that the United Kingdom’s international reputation is on the rise.

The Economist describes a state of domestic pessimism, citing a poll that finds nearly half of Britons believe the rest of the world has a negative perception of Britain.

The data tells a different story. The UK is currently ranked 3rd in our Global Soft Power Index 2025, trailing only the United States and China.

Read The Economist’s full analysis of how – and why - the UK’s reputation holding steady : https://t.co/diljsrjwOq

The 2026 Brand Finance Global Soft Power Index will be launched at wef at davos.

[Bank Magazine @bankmagazine]

. @ML_Argentina, @Globant, @YPFoficial, Macro y @BancoGalicia las marcas más valiosas
@BrandFinance
@Aerolineas_AR
@eduardopschaves

https://t.co/xe7DxBELps

[epocanegocios @epocanegocios]

Itaú e Nubank são os grandes vencedores do ranking Brand Finance 100 2025. Enquanto o primeiro ficou com o posto de empresa mais valiosa do Brasil, a fintech ganhou na categoria “marcas mais fortes” e foi a que mais cresceu em valor

https://t.co/ckZgWuTpBH