Edward Masson

Manages execution of lead generation and thought leadership campaigns globally and is looking for his next challenge.

[Jim Farley @jimfarley98]

When we thought about what we wanted an AI assistant to do in the owner app, our vision was simple: allow @Ford and @LincolnMotorCo owners to get helpful info quickly about their vehicle whenever and wherever they need leveraging real-time data.

Imagine taking a photo of a boat and asking the AI Assistant if your vehicle is able to tow it. Or you're at the garden center and take a photo of bags of mulch and ask how many will be able to fit in your truck. Or you're going to drive off-road and want to know if your vehicle is ready by checking live health data and which drive mode you should use on steep grades or in sand. These are just some of the countless questions you can now ask the Ford and Lincoln AI Assistant.

We're now rolling out the feature in waves to the Ford and Lincoln app for eligible vehicles. We know the use cases are endless, so I'm curious to see what you all think and how you use it.

https://t.co/bhNx4MwqQE

[James Gunn @JamesGunn]

This season has brought us so many wonderful moments. Freddie’s Famous Butt Dance is not one of them, but here it is anyway. #Peacemaker Episode 7 Watch Party tonight on Threads.

[James Gunn @JamesGunn]

The divine burden placed on my shoulders for #Peacemaker.

Watch now: https://t.co/E4EjF2GBe0

[Edward Masson @edwardmasson]

#whoa
https://t.co/AQ7nPfY7qn

[Clevertouch Consulting @Clevertouch]

40% of organisations using #MarketingAutomation state that lack of skills and expertise is their biggest challenge to Marketing Automation success. So how can you make sure you win the war for #MA talent? https://t.co/uoEY3D9XD5

[Edward Masson @edwardmasson]

Brexit explained
https://t.co/DzhNyzR3Zk

[Edward Masson @edwardmasson]

Forrester decides to buy SiriusDecisions - MarTech Today https://t.co/LIoWK3Yrj1

[Clevertouch Consulting @Clevertouch]

With #MarketingAutomation spend set to increase 120% by 2023, it's now a mainstream discipline. However, UK unemployment is at its lowest rate since 1975, so there is a massive #WarForTalent. So, how can you develop a successful #MA strategy today? https://t.co/GOZ3BIT6ke

[Edward Masson @edwardmasson]

Adobe confirms it's buying Marketo for $4.75 billion
https://t.co/QdkzOasQq9

[Edward Masson @edwardmasson]

Exclusive: Adobe in talks to buy marketing software firm Marketo - sources https://t.co/448SeAUfFL

[Edward Masson @edwardmasson]

Thank you so much @FabCapo #HooshMarketing for my Marketo Champ kicks! #mktgnation @marketo

[Edward Masson @edwardmasson]

Marketo SMS Integration 2-Way - Hoosh Marketing https://t.co/17eg3amCU7

[Edward Masson @edwardmasson]

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification - Search Engine Land https://t.co/h2jz6LJb32

[Edward Masson @edwardmasson]

Another great year, another successful swag haul #MKTGnation. Thanks @Marketo

[Edward Masson @edwardmasson]

Free Marketo templates from Hoosh Marketing
https://t.co/SG1XnkiW77

[Edward Masson @edwardmasson]

I'm hiring Marketing Operation folks! Hit me up ASAP https://t.co/CLfi6K7TQ4

[Edward Masson @edwardmasson]

Powerpoint template to report metrics, KPIs, and project development status. https://t.co/lLnsrS5k1H

[Edward Masson @edwardmasson]

The SEO Factors You're Probably Ignoring https://t.co/XJZ78BD46F

[Edward Masson @edwardmasson]

B2B Marketing is Going Human https://t.co/4OG7Kb5UJp

[Edward Masson @edwardmasson]

The Top Marketing Operations Leaders You Should Know https://t.co/LPK536Itjm