Edwina

Marketer @ Prismic. German in Barcelona. Outside of work - travel, sailing, food. ⛵

[Edwina @edwina_]

If you're talking about AI right now, people are still excited. But you need to bring the receipts.

Proof over promises. Substance over theatre.

[Edwina @edwina_]

The market for AI vision without substance has dried up.

I've spoken at a lot of events recently, and the crowds of marketers in Madrid, Stockholm and Paris feel different from last year.

[Edwina @edwina_]

So I changed my talks. Last year: what the future could look like. This year: the present, which is still strange and full of opportunity.

Actual campaigns and experiments, real results from pages our agents generated, and learnings from what worked (and what didn't).

[Edwina @edwina_]

Because if we argue that we're not replaceable by AI, then essentially replace our own brains with it by outsourcing our thinking, then who are we kidding? We're actively laying the groundwork for that scenario.

[Edwina @edwina_]

Almost every applicant's home assignment I review now is AI generated.

In some ways, that's fine, because we encourage them to use AI. I don't want them to waste hours on slide design and abandon the wonders of modern technology entirely.

[Edwina @edwina_]

- Explain their choices and reasoning
- Defend them against challenge
- Adapt the recommendations to new contexts

If they can, I consider the ideas to be theirs and care less about AI usage.

Beyond hiring though, this is a warning to us all, me included.

[Edwina @edwina_]

@lennysan Love the e-ink display idea. Been thinking about digital photo frames but they feel too much like all the screens I'm looking at all day already. e-ink feels more like art.

[Edwina @edwina_]

@airfrance That's what I took on my last flight, but I was forced to check my bag and it took over an hour to get it afterwards. I am not able to wait that long on my next flight or will miss onwards transportation, I need to have the bag with me. Is there a priority boarding option?

[Edwina @edwina_]

@airfrance is there a way to guarantee being able to take hand luggage in the cabin? Any priority boarding options?

[Edwina @edwina_]

@tapairportugal We have 1 hour to finish payment for our reservation and there is no way to process the payment on your website or app. Please help.

[Edwina @edwina_]

@tapairportugal hello! I have sent you a DM regarding a flight next week, could you please take a look?

[Edwina @edwina_]

@tapairportugal I sent you the details via DM yesterday, could you please confirm if the flight will go? It is not listed on your "List of Routes Operating" but you are selling the flight.

[Edwina @edwina_]

@Lufthansa_DE Ich bin nicht durchgekommen, versuch's später nochmal.

[Edwina @edwina_]

@Lufthansa_DE hallo! Ihr habt unseren Flug so geändert dass wir jetzt über Nacht in Frankfurt wären (gebucht war ein Flug mit 2 Stunden Transit). Kümmert Lufthansa sich in dem Fall um ein Hotel oder müssen wir das zahlen?