By day a senior user experience advisor, focusing on information architecture and usability. By night, a travel and landscape photographer. Opinions are my own
Neil Patel tested 3,000 landing pages.
To find the difference between high and low-converting ones.
Here are the 10 elements of pages converting at 2%+ had in common:
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A Process Design Workflow including activities for Research, Design and Testing.
Overview:
RESEARCH:
- STAKEHOLDER INTERVIEW
- DOMAIN EXPERT INTERVIEW
- SECONDARY RESEARCH
- FEEDBACK REVIEW
- COMPETITIVE ANALYSIS
- CONTENT INVENTORY
- QUANTITATIVE RESEARCH
- HEURISTIC EVALUATION
- USABILITY TEST ON THE EXISTING SITE/APP
- SITEMAP
DESIGN:
- USER STORY MAPPING
- JOURNEY MAPPING
- SCENARIOS
- PERSONA CREATION
- EMPATHY MAPPING
- SYNTHESIZING RESEARCH DATA
- SURVEY
- DIARY STUDIES
- USER INTERVIEW
- CONTEXTUAL INQUIRY
- STORYBOARDING
- DESIGN SPRINT
- PRIORITIZATION
- INFORMATION ARCHITECTURE
- USER FLOW
- SKETCHING
- EMPTY STATE
- ONBOARDING
- OFFBOARDING
- DATA MODELING
- INTERNATIONALIZATION & LOCALIZATION
- UX WRITING MICROCOPY
- DESIGNING FOR ERROR
- MICROINTERACTION
- PROGRESSIVE DISCLOSURE
- AFFORDANCES
- FITT’S LAW
- HICK’S LAW
- DESIGN SYSTEM
- FORM DESIGN
- DATA VISUALIZATION
- UI ANIMATIONS
- CONVERSATIONAL UI CHATBOT + VUI
- WIREFRAMING & PROTOTYPING
TESTING:
- CARD SORTING
- USABILITY TESTING
- TREE TESTING
- 5 SECOND TEST
- FIRST CLICK TEST
OTHER IMPORTANT DISCIPLINES:
- BEHAVIORAL ECONOMICS (EG.DECISION-MAKING)
- COGNITIVE PSYCHOLOGY
- COGNITIVE BIASES
- UX &HUMAN MEMORY
- PROGRESS & PERCEIVED PERFORMANCE
- MENTAL MODELS
OTHER ASPECTS:
- STORYTEWLING
- DOCUMENTATION
- EMOTIONAL DESIGN
- ALLESSIBILITY
- DEVELOPMENT ASPECTS
- DESIGNER-DEVELOPER COLLABORATION
- GAMIFICATION
- DARK PATTERNS
- GESTALT PRINCIPLES
And there are many more methods, tools and aspects.
One thing is for sure: You should always take into account the Business Goals (Viability), the Users' Needs (Desirability) and the Development Aspects (Feasibility).
#ux #ui #uxdesign #uidesign #uxprocess #uxstrategy #uxresearch #usability #usertesting #users #customers #research #design #productdesign #webdesign #mobile #business #startup
@Capt_Caffiend I’ve had a couple of jigsaw puzzles framed but back in the UK. Most decent framers should be able to do it assuming you’ve made the puzzle up for them. I recommend Art for Arts Sake for the best framing in the city in my opinion
This actually happened to Evernote. They took the advice of “keep talking to your customers and ship whatever they want” as the only guiding principle for product development. And what ended up happening was paying users liked it, but the product become unintuitive and feature overload for the new user. To the extent that they had to rebuild a version for the new user.
Users don’t always know if they really want something. It’s your job to take the extra step to think on their behalf: whether they really need this. Or can what they ask be done through something much simpler. Or can you solve multiple problems of different users with one new redesign rather than a bunch of changes. The right principle is: “Keep talking and listening to your users, spend the additional time thinking on their behalf what they actually want, and ship that”.