Evaline | Social Media Manager

Social Media Manager & Consultant 🩷Building comprehensive, heart-centered social strategies that grow strong communities for brands

[Jon-Stephen Stansel @jsstansel]

This is a HUGE problem in our industry.
I don't think most people realize that for many aspects of the job, social media managers don't have any special back-end access to social media platforms.
We're mostly just using the same tools and features available to the average user.

[Evaline | Social Media Manager @eeevalineee]

“I don’t have time to help you with social copy. Please put on the TV.”

He’s no help. 🙄😂

[🕵🏾‍♀️ @Codishaa]

Organic social content is not about hard selling, but it can serve as a place to casually convince people to buy, download, or click for more.

The part I see brands struggling with is navigating how to communicate with their audiences without looking like a car salesman.

[Evaline | Social Media Manager @eeevalineee]

@httpsean_ca I find that you have to know how to talk to it—but it almost makes it MORE time consuming.

GPT4 has been pretty good for me for blog posts specifically but not social.

[Evaline | Social Media Manager @eeevalineee]

@mastermindaff It was a super tedious task. I was needing a little extra patience😅

[Evaline | Social Media Manager @eeevalineee]

Everyone send me some patience today.

I’m building out our project management platform.

Love building these tedious back-end things. Love that we’ll get to be organized even more.

[Evaline | Social Media Manager @eeevalineee]

@JoeChimento I guess to figure out what skill level said person is at? I think that's the hugest part of my struggle right now. I think it's more indecision than anything...😂

[Evaline | Social Media Manager @eeevalineee]

A lot of times, your audience is going to say, "meh, that sounds great, but I'm good where I'm at."

Your job as a marketer is to paint the picture of what happens if they DON'T take action.

[Evaline | Social Media Manager @eeevalineee]

@JoeChimento For me… I still need a cheat sheet to figure out who the hell im talking to🤦🏼‍♀️

[Evaline | Social Media Manager @eeevalineee]

@httpsean_ca So much this. It’s great if you have excess time, but it’s not a needle mover.

[Evaline | Social Media Manager @eeevalineee]

@carolinemurs In love with these!!

[Evaline | Social Media Manager @eeevalineee]

@jsstansel One thing I did this year was try to learn as much as I could about the other “branches” on the “tree” that is marketing.

I feel like I can do my job better than ever now. The difference is noticeable!

[Evaline | Social Media Manager @eeevalineee]

@jsstansel So real. Why are there so many different titles???

[Evaline | Social Media Manager @eeevalineee]

@wolfgangsmyname Oh wow! Thank you so much for sharing her with me. She is precious. Goldens are the best!

[Evaline | Social Media Manager @eeevalineee]

Delivering a different kind of value in this tweet…

Hope this helps you get through the week—meet Captain🥹

[Evaline | Social Media Manager @eeevalineee]

@jwginn Thanks Jeremy!😊

[Evaline | Social Media Manager @eeevalineee]

@arranelliott_ Isn’t he?

[Evaline | Social Media Manager @eeevalineee]

@wolfgangsmyname Me too!🥹

[Evaline | Social Media Manager @eeevalineee]

@drkateking Right?! I don’t know whether to be excited or sympathetic for their social media manager😆

[Evaline | Social Media Manager @eeevalineee]

Everyone trauma dumping on Elmo's social media manager wasn't on my 2024 bingo card... Yours? 🤣

[Evaline | Social Media Manager @eeevalineee]

@LettersOfGreat Love it!

I always say that having your "why" physically written so you can pull it out on hard days is useful.