Ethan Eismann

CDO @Nubank building the world’s most loved banking experience.

[Abhishek B R @abhitwt]

Every company’s AI workflow rn be like 😭💀

[Ethan Eismann @eeismann]

This looks amazing. We are a happy Rive users at Nubank. These capabilities are next level.

[Guido Rosso @guidorosso]

Rive's new GPU layer for 3D, shaders, and custom effects.

Now in Early Access. 👇

[davidad 🎇 @davidad]

No one:

Claude Opus 4.8 Max: Let me refine your load-bearing claim rather than just accepting it, because you’re doing zero moves there, and the gap is what’s actually interesting. The one place I’d still push, because I think it matters: your message is wearing content-clothes, but the content isn’t actually *there*. The tell: it’s just an empty string. But the emptiness of the string IS its lack of content. Pull one, and the other goes inert. That’s the structural spine.

[Karri Saarinen @karrisaarinen]

I get that business insurance is similar Nobel level type of pursuit as ground breaking physics and the Manhattan project. Hopefully the blast radius will be contained.

I don’t think the disagreement is whether hard problems require intensity.

The disagreement is whether intensity has to become a permanent operating model, and whether working seven days a week is the thing that compounds.

My argument is that for most startups, the real compounding advantage is not raw hours. It is clearer thinking, better judgment, learning, and a team that can sustain high-quality work for a long time. You can always spend a lot of time working, but the PMF might never arrive.

There are moments where extraordinary effort is necessary. Launches, incidents, existential deadlines, customer commitments. Those moments matter, and great teams rise to them.

But if the company requires heroics every day of the eek, that usually points to a system problem. It means the operating model depends on burning reserve capacity instead of building it. Company that is constantly on fire is company that is not operating well.

Whenever you put something out there, people will argue and people can argue the way I run Linear. The reason I comment on these things to offer some counter point.

There is a growing cliché in startup culture where founders and startups feel the need to perform intensity publicly. How hard they work, how little they sleep, how many tokens they spend, how busy they are, how much personal sacrifice they make.

You almost never see this from the most successful companies or people. Even if they work that way, they usually don’t make it the story, because they have more important things to talk about, like the product, the customers, the insight, the strategy, the quality of the work.

That’s my issue with the narrative and why I think startups shouldn't blindly follow it. Not that is bad to work hard but grindmaxxing narrative can become the greater goal and become counterproductive. The performative intensity becomes the thing, and loosing sight of what actually matters.

Lets check back in 7 years.

[Ethan Eismann @eeismann]

@RaminNasibov It came out in 1984, but I played in later. https://t.co/hhbznnEvL7

[Ethan Eismann @eeismann]

And then show up as an owner.

[Benji Taylor @benjitaylor]

People always complain about design not having a seat at the table when the reality is that you just have the drag the chair over

[Ethan Eismann @eeismann]

How do you measure Design productivity?

The best I can do is "Overall PRs of the team / Design IC headcount."

Any other means of measuring productivity? I'm interested only in measuring productivity, not quality (I have plenty of ways to measure that).

[Ethan Eismann @eeismann]

Too cute. Good work @slack_design.

[Noah Levin @nlevin]

@gormankind @Riyvir I think there’s a lot of shapes of designers and there isn’t one right or wrong one nor a clear end state 🤗

some will be front end eng, some strategists, some orchestrators, some storytellers, some visual artists, some all of the above. all are valid and exciting

[Ethan Eismann @eeismann]

We need an open all in one UX that enables the management of workflows. Hooks for context integration, orchestration, skills, and UX based workflow management (eg workflow step, UI for steps that require Q/A), and eval interface. Does this exist in a well defined form?

[Ethan Eismann @eeismann]

Key insight from @danshipper on @lennysan's podcast: the future of enterprise AI interface is not the CLI. As Codex, Claude, and Antigravity evolve, they will provide the enterprise interface (along with Slack).

[Kyle 🚄 @KyleTrainEmoji]

PICARD: Data, shields up

DATA: Brilliant! Shields can reduce damage we sustain. Not immunity. Not hubris. Just prudence. It's not precaution—it's strategy.

[camera shakes]

WORF: HULL BREACHES ON NINE DECKS

DATA: Here's what happened: you told me to raise shields, and I didn't

[Ethan Eismann @eeismann]

AI gets a team to 80% of any output, quickly. The last 20% is where taste decides whether the work meets the bar, fits the brand, and actually serves the customer. When production gets cheap, what scales is judgment.

https://t.co/eP83ILBOdY

[Ethan Eismann @eeismann]

https://t.co/oERDExigZf

[Michael Rihani @MichaelRihani]

Nubank is making bitcoin, stablecoins, and digital assets accessible, transparent, and useful for over 100 million customers.

1. Zero barriers to entry
Your first digital asset purchase on Nubank has zero fees, and you can start with as little as 1 Brazilian Real (~$0.18). We've significantly reduced trading fees over time and offer completely fee-free trading for our Ultraviolet customers.

2. “The Naked Bank” philosophy
Our mission is to fight complexity and empower people. “Nu” means “naked” in Portuguese, and that’s how we build: no hidden fees, no tricks, no unnecessary complexity. We believe bitcoin is new, “naked” money: finite, transparent, and independent.

3. Real utility & passive income
Nubank is proving that the future of bitcoin and stablecoin adoption isn’t about hype. It's all about integrating digital assets and blockchain technology inside the banking apps people already trust and love.

Thanks to @beincrypto for the podcast and for nominating @nubank as one of the Best Digital Asset Neobanks in the world.

We're just warming up! More coming soon⚡

[Ethan Eismann @eeismann]

This is an excellent article and a lesson in how the roles of design, engineering, and product is blurring, and where they are not. Well done DD team.

https://t.co/n3ElwbthbJ

[Ethan Eismann @eeismann]

The lanes are quietly going. 65% of designers say they're doing more PM and engineering work. 40% of PMs and engineers say they're doing more design. The T-shape framing of careers is being replaced. I wrote about what comes next.

https://t.co/eP83ILBOdY

[Ethan Eismann @eeismann]

https://t.co/oERDExigZf

[Ethan Eismann @eeismann]

Last week's AI in Design report from @designerfund verified trends brewing across our industry.

I write about them in my recent article on how design a and research are moving upstream to product judgement and downstream to craft execution.

https://t.co/vfzS29jFpn

[Ethan Eismann @eeismann]

https://t.co/oERDExigZf

[Ethan Eismann @eeismann]

https://t.co/oERDExigZf