Good point indeed. If there are such ways that are magical, there's little incentive for ordinary holders to spend $ on marketing when their potential gains (that aren't even certain to come) get diluted so much. Those with means and followers are instead launching their own tokens, taking a cut of what goes in, making guaranteed buck. We're all here to make money so they can't be condemned for doing that.
Marketing needs to be incentivized if he wants this happening. Richard Heart might give a bunch of wide ranging rewards to those who market Pulsechain successfully to those outside the space, enough to entice a wave of effort. The Pulsechain treasury has 100s of millions of dollars lying idle and ought to be put to use, even in a very small amount.