Ellen Wilcox

Head of Listening 👂 @listendotco | Find me where the rational economic model meets the irrationality of the human mind

🦋

[L I S T E И @listendotco]

We do a lot of listening. So we’ve gotten good at asking better questions.

Asking great questions is a lifelong pursuit — a skill built over time. 🧵

[L I S T E И @listendotco]

One behavior observed in research with midlife women is a tendency to self-treat — to do what is within the limits of their control before seeking out alternative solutions to a given problem. 🧵

[L I S T E И @listendotco]

Can normalizing taboos around women’s health generate business value beyond fundraising? 🧵

[Ellen Wilcox @eetwilcox]

@ConnorRyan2013 Ah, the joys of finding the balance between excited delight for the short-term and existential dread for the long-term! 🫠☀️

[L I S T E И @listendotco]

👂 It’s that time of year again. Listen's summer internship is open for applications. If you're looking to sink your teeth into investing, consumer insights, or comms and talent at a VC firm... this is it.

Everything you need to know → https://t.co/mHHGGKiQS7

[Ellen Wilcox @eetwilcox]

@drsnow Thank you for sharing, @drsnow! A stat to add to your mix:

By 2030, US women are expected to control much of the $30T that boomers will possess—a potential wealth transfer of such magnitude that it approaches the annual US GDP.

This audience is not to be ignored!

[Jonathan Snow, DMD @drsnow]

Every marketer, copywriter & creative must read this.

There is a strong chance you're missing this audience pocket in your creative, copy, and landing pages...

This audience:
- is the subject of $2B+ in VC funding
- influences ~85% of household purchases

Either as: the end user, gifter, or purchase-driver.

That audience?
Midlife Women.

Just finished reading "Mindsets from the Middle" by @eetwilcox. Must read - link in comments.

Some serious value in here, I'll break it down for you👇

[Melody Roberts @twelody]

Free read! Midlife womanhood from biology to lifestyle to responsibilities and sense of self. For those of us building businesses, it’s valuable to see. For those of us IN midlife, it’s wonderful to feel seen.

[Ellen Wilcox @eetwilcox]

@asap_cael Love this! Do you incentivize with credit, cash, swag, etc.? How do you document your learnings?

[Ellen Wilcox @eetwilcox]

Hot off the press! 🦋 Vol. 2 of Consumer-Obsessed is here and we're unpacking the mindsets of midlife women — their motivations and needs, and the barriers that stand in the way of being, staying, and feeling well in this life stage. @listendotco

https://t.co/cfgXWjSF7Q

[Ellen Wilcox @eetwilcox]

What does it feel like when you're in flow? How do you achieve focus? What gets in your way — and how are you hacking yourself into distraction-free productivity?

We want to know! Sign up via the link below 👇

[L I S T E И @listendotco]

🧠 LISTEN® is focusing in. We're kicking off a research sprint on our relationships with focus, productivity, and flow — and we want to hear from you!

Sign up today to chat with us about these vast and intricate ideas. Compensation provided $$. https://t.co/e5tZj3gLx4

[Ellen Wilcox @eetwilcox]

Hope to see you there!

[Meagan Loyst 🧚‍♀️ @meaganloyst]

Featuring incredible research on Food as Medicine by @eetwilcox of @listendotco, and thoughts from investors/builders in the FoodTech space like:

💫 @amirakkhatib of @BluesteinVC
💫 @hylton_irons of @listendotco
💫 @lauramena27 of @Feastables
💫 Luis Garcia of @SandboxInd

[Ellen Wilcox @eetwilcox]

@meaganloyst @listendotco @amirakkhatib @BluesteinVC @hylton_irons @lauramena27 @Feastables @SandboxInd Pumped to share and discuss!

[Christina Farr @chrissyfarr]

So fascinated by this question now of whether we will ever really “cure” cancer or if it’ll be caught earlier & earlier and become something that’s usually treatable. More of a chronic disease we live with and get tested for regularly. Thoughts?

[Ellen Wilcox @eetwilcox]

@chrissyfarr I’m in the process of leading a research effort on this exact topic as part of our Listening practice at @listendotco — to help us imagine the future of wellness for women in midlife. I’d love to swap learnings with you, @chrissyfarr ! I’m also obsessed!

[Ellen Wilcox @eetwilcox]

@StephanieNOlson Or skip the bra altogether and wear @FranklyApparel !

[Ellen Wilcox @eetwilcox]

@SarahLevinger 100% @SarahLevinger — need to shift the emphasis from just qty of customers to the quality of those customers. Subscriptions shouldn't be used to lock in wrong-fit customers; brands will pay in churn.

Should we start calculating "qCAC," the cost to acquire a *quality* customer?

[Ellen Wilcox @eetwilcox]

Download the full report to hear why we're bullish on #FoodasMedicine at @listendotco and to sign up for our quarterly(ish) drops!

https://t.co/ZO4QTUuFoF

[Ellen Wilcox @eetwilcox]

“If I ate well every single day, it would probably cure my cholesterol and obesity.

And I think it would in turn help my depression and anxiety. So it’s very much all connected.” —Sandra, 45

Let's talk about Insight #6 from our #FoodasMedicine research: Holistic Health 🧵👇

[Ellen Wilcox @eetwilcox]

3️⃣ Any physical change is inherently a mental one.

Brands might stand to benefit from studying mental health approaches to body and mind care (e.g., weight loss).