EFF

We create the invisible ingredients that make all the difference.

[Wax Lyrical @waxlyricaluk]

Journey through four decades of fragrance trends, courtesy of @effgroup #fragrance #40years https://t.co/rOUd0zOThj

[EFF @effgroup]

EFF Product Watch: Singing Hand Wash 🧼️

Baylis & Harding (UK) has released a hand wash that plays the ‘happy birthday’ tune twice to help children tackle the Covid-19 virus. 🎂

[EFF @effgroup]

⁣⁣EFF Ingredient Watch⠀👀⠀⠀
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Have you noticed any of these popular accords coming through the month of August?⠀⠀⠀
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Artemisia (Armoise)⠀
Jasmine⠀
Pink Pepper⠀
Magnolia⠀
Cardamom⠀
Vanilla⠀

[EFF @effgroup]

Enjoy #WorldCoconutDay today and request a sample of EFF's coconut flavours at https://t.co/mQL6zqmsfG. 🥥 #CoconutFlavour #CoconutFlavouring
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[EFF @effgroup]

⁣Can you guess which brand claims it was the first natural toothpaste in the US market in the 70s?⠀

#Flavour #OralCare #Toothpaste #ToothpasteFlavours #NaturalToothpaste #OralFlavours #NaturalFlavours #NaturalProducts #ConsumerGoods #TotalCareProducts⠀

[EFF @effgroup]

⁣“Fragrance is the first layer of dressing, a woman’s invisible bodysuit”⠀- Sonia Rykiel #Fragrance #Perfume #Perfumers #Perfumer #MasterPerfumer #FumeChat #ScentOfTheDay #BritishPerfumers #FragrancesOfTheWorld #Perfumery #FollowTheStripes

[EFF @effgroup]

Happy #WorldPlantMilkDay!

Plant milk is a good, sustainable alternative to dairy milk.

Dairy alternatives are offering more options with new ingredients and new tastes.

The most popular dairy alternative flavours used are Chocolate, Vanilla, Strawberry, Banana, and Mango.

[EFF @effgroup]

According to the Blueberry Council, “Blueberries are a good source of dietary fiber. Dietary fiber may reduce the risk of heart disease and adds bulk to your diet, which may help you feel full faster.” #blueberryflavour #flavours #flavoursoftheworld #flavourtrends

[EFF @effgroup]

⁣Today EFF recognizes the Honey🍯 flavour in honour of #WorldHoneyBeeDay. ⠀
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The honey flavour has a blend of different notes like sweet, fresh and floral taste. Honey is defined as a fresh and floral profile.⠀
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[EFF @effgroup]

EFF's Natural Palette Featured Ingredient: Peppermint

Peppermint / Mentha Piperita

Menthol, Minty, Sweet

EFF Peppermint is sourced from China.

#Peppermint #PeppermintOil #Ingredient #NaturalIngredients #NaturalPalette #NaturalFlavours #PeppermintFlavour

[EFF @effgroup]

The rum flavour is defined as a Alcoholic, Sweet and Woody profile. It’s a flavour commonly related to alcoholic beverage but also it can be used in a variety of applications. #Rum #NationalRumDay #RumDay #RumFlavour #FlavourTrends #Flavour #Flavourist

[EFF @effgroup]

⁣Flavour Profile: Tropical Cocktail 🍹⠀The tropical cocktail is a blend of flavours with strong sweet notes.#tropicalcocktail #tropicalflavours #flavours #flavoursoftheworld #flavourtrends #flavor #GlobalFoodMarket #flavourist #flavorist ⠀
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[EFF @effgroup]

⁣“A perfume is more than an extract, it is a presence.”⠀
- Giorgio Armani⠀#Fragrance #Perfume #PerfumeLaunch #Perfumers #Perfumer #MasterPerfumer #FumeChat #ScentOfTheDay #BritishPerfumers #FragrancesOfTheWorld #Perfumery

[EFF @effgroup]

⁣⁣EFF Ingredient Watch⠀👀⠀

Have you noticed any of these popular accords coming through the month of July?⠀⠀⠀⠀

Rose, Muguet⠀
Bergamot⠀
Labdanum⠀
Lychee, Pear, Peach, Apricot⠀
Patchouli⠀
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#FragranceTrends #IngredientTrends #AccordTrends #Ingredients

[EFF @effgroup]

According to Mintel, in early June 2020 there was a spike in interest for immune-boosting ingredients and a surge in demand for alternative proteins.

[EFF @effgroup]

⁣🌍 Global Fragrance Launch Update: July 2020 🌍⠀
#Fragrance #Perfume #PerfumeLaunch #Perfumers #FragranceLaunch #Perfumer #MasterPerfumer#FumeChat #ScentOfTheDay #BritishPerfumers

[EFF @effgroup]

⁣Which kind of melon flavour do you prefer: Cantaloupe, Honeydew, or Galia? ⠀

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#MelonDay #Melon #Flavour #MelonFlavour #Cantaloupe #HoneyDew #Galia #FlavoursofInstagram ⠀
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[EFF @effgroup]

What kind of products do you use that contain CBD? #CBDDay #NationalCBDDay #PersonalCare #IngredientTrends #CBD

[EFF @effgroup]

⁣⁣Personal Care and Healthcare products infused with cannabidiol (CBD) are rapidly becoming the product du jour. #CBDDay #NationalCBDDay #CBD #PersonalCare #CabbabidiolOil #CBDOil #Cannabis #CBD #CBDInfused #IngredientTrends #CBDProducts #ConsumerProducts
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[EFF @effgroup]

⁣Lemon kills bacteria as they have high acid content which makes it suitable for cleaning products.⠀