If you saw James at a tortilleria, a Whataburger, an HBCU game, or with Willie Nelson, you saw your culture reflected in your future senator.
We grounded our digital strategy in Texas culture so voters could see themselves in the person asking to represent them.
I just met with Senator John Cornyn.
He has served our state honorably, and I’m grateful for his advice and guidance.
Now is the time for us to come together — Democrats and Republicans — to deliver for Texas.
On @TeamTalaricoHQ, we built a workflow that moved as fast as possible for a candidate who never slowed down.
Our creative team made it so that people who never made it to a rally could still experience who James was: someone who shows up, listens, and will serve all Texans.
As a Longhorn like James, I knew the power of burnt orange in this state.
This single clip from a Texas vs. Ohio State watch party garnered over 10 million views.
We knew what mattered to Texans because it mattered to us, too.
We took James everywhere and introduced him to everyone.
From Buc-cee’s to SNL, we ensured the whole country got to know the James Talarico we know.
It’s been an honor to help tell his story and make history alongside the best team in politics.