In 2006, Sony launched All I Want for Xmas Is a PSP, a fake fan blog supposedly run by two young fans, where teenagers were encouraged to print this poster and leave it as a gift hint.
Users quickly discovered that the domain was registered to a marketing agency.
Cracker Barrel tried to modernize by removing the old man, the barrel, and all the dusty Old Country Store junk.
The reaction was so brutal that they started rolling it back within a week.
Turns out the dusty junk was the brand.
Clippy was born on a Mac.
Kevan Atteberry sketched him in pencil, digitized him on a Macintosh, and Microsoft picked him from around 250 character concepts.