EKR

Sparking ideas and fueling them with strategy.

Creating and executing strategy-driven campaigns.

[EKR @ekragency]

An AI study helped Matt Miller and Tommy Yong of Courage Advertising pitch a campaign idea to KitKat.

Listen to the episode here: https://t.co/IgibPVQnxx

#podcast #marketingandadvertising #podcastmarketing #kitkat #brandsandcampaigns

[EKR @ekragency]

Is shock value and randomness memorable advertising?

Camden and Madeline use Starburst's Berries and Cream commercial to explore:

🤣 Humor in ads
📽️ Content that breaks consumer skepticism
🙌 How shock value adds an impression

#marketing #podcast #podcastepisode #advertising

[EKR @ekragency]

Do you love Starburst Berries and Cream?

Brands & Campaigns interviewed Senior Producer Winslow Dennis about the BTS experience of making the "Bus Station" Berries and Cream ad that went viral years back.

#Berriesandcream #brandsandcampaigns #ekragency #podcast

[EKR @ekragency]

We saw lots of celebrities in #superbowl2024 ads this year. What did you think about them?

EKR's Brands & Campaigns Podcast has a bonus best and worst episode for you. Listen here: https://t.co/D01bQkRpfN

#biggame #marketingandadvertising #superbowlcommercials

[EKR @ekragency]

Ready for Taylor to pull this one out … #SuperBowl

[EKR @ekragency]

The Las Vegas Sphere is getting more air time than any other brand today

[EKR @ekragency]

Tbh, I think Nerds is in the lead so far #SuperBowl #SuperBowlAds

[EKR @ekragency]

So we’ve supposed to have been pronouncing it “teh-moo”? #SuperBowl #SuperBowlAds

[EKR @ekragency]

Why did the CeraVe ad feel weaker than the teasers did? Still funny though. #SuperBowl #SuperBowlAds

[EKR @ekragency]

Thought she said “Texas” #SuperBowl

[EKR @ekragency]

@mymyrtlebeach CMO Stuart Butler gave us the thoughts behind the AI-inspired, outside-the-box Reddit push for his destination organization. Have you tried unique advertising techniques?

Listen here: https://t.co/SbP2nvm8b2

#subscribe #brandsandcampaigns #EKR #advertising

[EKR @ekragency]

🚀 Help your career take off! EKR is looking for TWO people for internship positions!

Don't hesitate to share this with friends or apply yourself - we'll move quickly!

👉 Apply for content here: https://t.co/JrI1XB6IeW
👉 Apply for design here: https://t.co/i35bc6BWPC

[EKR @ekragency]

What’s the over/under on how many #SuperBowlLVIII commercials will make reference to #TaylorSwift in some way?

[EKR @ekragency]

Is real-time marketing important?

EKR Creative Director Camden Bernatz and EKR Team Director Jacqueline Crane talk about PR and if Oreo's "Dunk in the Dark" post would work today.

Listen: https://t.co/cyjS4AtJTy

#brandsandcampaigns #socialmedia #EKR

[EKR @ekragency]

EKR's Brands & Campaigns podcast now has accompanying blog posts.

This one summarizes ep 2 & 3 about MLB's "Baseball is Something Else" campaign.

Read here: https://t.co/ccz5bt0ACa

✏️ Campaign by Wieden + Kennedy
📸 Images: MLB

#brandsandcampaigns #podcast #marketingagency

[EKR @ekragency]

Oreo's viral Superbowl Tweet made history ten years ago. 🏈

We interviewed Creative Director Mike Nuzzo who oversaw Oreo’s brand in 2013. Hear the BTS of how famous the "dunk in the dark" post was created.

👉 Listen here: https://t.co/HbPklMbOCa

#oreo #superbowl #superbowlads

[EKR @ekragency]

A really good logo is easier to make for a brand with a really good name

[EKR @ekragency]

Keep an eye on your analytics! 📈 EKR updated YouTube ads for Big O Tires Southern Utah and saw a nosedive in analytics — BUT this was a GOOD thing. How?

Read here to learn more: https://t.co/9wp14R68sf

#youtubeadvertising #learningsuccess #analytics #bigotires

[EKR @ekragency]

It's important to have an agency who knows what to do AND has the right partners. This is a huge perk for your dollars.

EKR is a proud partner of @sproutsocial, and is @Google Certified.

#EKR #sproutsocial #SproutSocialPartner #AgencyPartnership

[EKR @ekragency]

One of the most viral ads of all time.

Camden is recording and episode of Brands & Campaigns next week with the producer.

What questions would you want him to ask about the creation of this one?

https://t.co/cQD1xfIuSp

#littlelad #berriesandcream #advertising