Ekta Mittal

@ccsinsight - Smartphones, wearables, AR/VR | Ex-@idc | Ex-TechInsights
| Technology enthusiast | Innovation follower (views my own, retweets not endorsements)

[Ekta Mittal @ektaamittal]

Shared my views with @ETTelecom on how Tata Electronics' strategic move to expand beyond manufacturing @Apple devices, partnership with @Microsoft @Dell @HP highlights its broader vision mirroring @HonHai_Foxconn.
By- @diarekhiET
https://t.co/KbJCx1vAUq

[Ekta Mittal @ektaamittal]

Visited @controlZ_world refurbishment facility- Renew Hub.🚀Secured $3Mn funding to establish this fully automated facility with 300+ testing capabilities including AI, battery testing etc. 🌱Loved the sustainable office design using bamboo, mud & a preserved tree at the entrance

[Ekta Mittal @ektaamittal]

I came across an interesting Diwali marketing campaign at a local retailer in Delhi yesterday for Dhanteras. As online competition heats up, offline stores are turning to creative strategies to capture consumer attention.

[Ekta Mittal @ektaamittal]

.@reliancejio disrupts PC industry with Jio Cloud PC app, unveiled at IMC2024. By connecting Jio Fiber to TV and launching Jio Cloud PC app, the Smart TV will transform into PC, eliminating the need for laptop. Even non-smart users can access this by connecting Jio STB with TV.

[Ekta Mittal @ektaamittal]

Tried out Jio frames at IMC 2024. Two variants: with camera & without houses AI assistant, language translation, visual search (in camera version)

Current frame is large for me, will be available in various sizes and styles; launch anticipated by end of 2024/early next year

[Ekta Mittal @ektaamittal]

@reliancejio launched Bharat V3 & V4 for INR1099 at #IMC2024 to migrate users from 2G to 4G. Supports Jio apps: Jio TV, Jio Cinema, Jio Pay, Jio Chat etc. but lacks FB, you tube, WhatsApp unlike original Jio Phone 4G. Caters low-income users & supports monthly plan of INR 123.

[Ekta Mittal @ektaamittal]

#IMC2024 Xiaomi partnered with Qualcomm to introduce Redmi A4 5G, first smartphone featuring Qualcomm's Snapdragon 4s Gen 2. Priced under INR 10,000, it will be available for purchase later this year.
#5GforAll #TechForTomorrow #TheFutureIsNow

[Economic Times @EconomicTimes]

#ETMorningBriefPodcast | Why is Apple eyeing India? Join host Dia Rekhi as she seeks answer to this question and more with Counterpoint Research's Tarun Pathak and CCS Insight's Ekta Mittal. [🎙️] https://t.co/GmyLevPMIP
@diarekhiET @Tarunpathak @ektaamittal

[Ekta Mittal @ektaamittal]

Shared my views with #ETMorningBriefPodcast🎙️https://t.co/cF19KTa5WX
Join to uncover key questions: why is Apple betting big on India? How is it navigating through price-sensitive users? Initiatives on manufacturing and moving up the value chain.
@benwood @LeoGebbie @CCSInsight

[Ekta Mittal @ektaamittal]

32 billion connected & IoT devices were deployed globally in 2023, projected to grow to 46 billion devices (8% CAGR) by 2028.
Enterprise IoT continues to account for half of the ecosystem. Smart home devices surpassed the smartphone category in 2023.
https://t.co/iQar7xpL7o

[Ekta Mittal @ektaamittal]

Over 25 million Soundbar devices were shipped globally in 2023 and is expected to surpass 30 million by 2029. Samsung continues to dominate the category with 24% share followed by LG with 9% share. For details read our blog here https://t.co/Hkp0CCl6OM

[Ekta Mittal @ektaamittal]

Global Notebook PC market shipped 220.4Mn units (-18% YoY) in 2022 & 48.8Mn units (-28% YoY) in Q4.
Commercial demand returned to pre-pandemic pace; consumer segment struggled as recession fears & inflationary pressures restricted HH spending.
Hear out @Chirag_Analyst @esmithtech

[Eric Smith @esmithtech]

Paramount and #LG CEOs on stage to highlight FAST TV streaming services with expanding integration of PlutoTV in LG TVs and global launch of Paramount+ starting today in UK and IRE #CES2023

[David Watkins @revewatkins]

Fascinating move by @Roku as it looks to close the gap on Amazon’s lead in the TV streaming platform wars. Roku does the obvious thing and announces its own TV line https://t.co/RHgteNDVzV via @Verge

[Ekta Mittal @ektaamittal]

Lack of interoperability has been limiting the smart home adoption until now. The wait is over, as #Matter is here to offer seamless interoperability between multiple devices (including exisitng devices).

[Jack Narcotta @jacknarcotta]

Consumers might recognize a few names here on the (partial) list of Matter innovators. Good point from @TobinRichardson in his keynote: these companies are usually trying to wear each other down, though with Matter they've come together. #MatterLaunch @csaiot

[Jack Narcotta @jacknarcotta]

Consumers might recognize a few names here on the (partial) list of Matter innovators. Good point from @TobinRichardson in his keynote: these companies are usually trying to wear each other down, though with Matter they've come together. #MatterLaunch @csaiot

[Ekta Mittal @ektaamittal]

The smarthome innovation enters new phase of interoperability, open connnectivity & security with the launch of #matter platform.
This open source connectivity standard that will intergrate all the devices together in a single platform using local networks like Wi-Fi & Thread.

[Ekta Mittal @ektaamittal]

May this festival of light remove all darkness and glow your life with happiness, wealth and prosperity. Celebrating light, hope and goodness around the world. Happy Diwali all from SA/TechInsights family :)

[Ekta Mittal @ektaamittal]

Typo *50bn by 2030

[Ekta Mittal @ektaamittal]

In 2021, more than 27bn Connected & IoT devices were deployed globally, expected to reach nearly 45bn by 2027 and 5bn by 2030. Enterprise IoT is the largest sector but the fastest growth in the coming years is expected to come from the Smart Home industry. https://t.co/ODDdDSRotu