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[element🏁 @elemental15nft]

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[Orson @orsonwbs]

16 small CRO tweaks you can do for your info product that have a big impact:

1. Your headline needs to promise a specific outcome in a specific timeframe.

Instead of: “How to Lose Weight”, do “Lose Up to 10lbs in the Next 30 Days Without Giving Up Carbs”

2. Use a fake social proof popup.
Use Herd Effects. A small popup that says “John from New York just purchased 5 minutes ago” will boost your CVR

3. Change your button text
“Submit” and “Buy Now” are borin and transactional. Your button text should complete the sentence “I want to…”

Do “Get Instant Access” or “Start My 7-Day Protocol”

4. Add a "Who This is NOT For" Section.
This is the anti-testimonial. On your sales page, list 3 types of people who shouldn't buy your product (e.g., "People looking for an overnight get-rich-quick scheme").

It builds massive trust by qualifying your audience and repelling the scrubs.

5. Your testimonials are bad
Stop using polished, written quotes you probably wrote yourself. The best testimonials are raw screenshots of Discord messages, tweets, or emails where a customer is genuinely excited about their results. It's 10x more believable.

6. Simplify your checkout form
Do you really need their full address and phone number to sell a PDF? No. Remove every single field that is not absolutely essential for the transaction.

Every extra field you remove will boost your conversion rate.

7. Add a no brainier order bump.
This is the easiest way to increase your average order value. On your checkout page, add a pre-checked box for a low-ticket (7-17) offer that complements the main product.

If they're buying a workout plan, the order bump is a "Recipe Book”.

8. Stack the value.
Don't just show the price. List every single component of your offer (the main guide, the checklist, the community access, the bonus videos) and assign an inflated value to each one. Then reveal the final, much lower price. It makes the deal feel like a steal.

9. Use a two step checkout.
Step 1: Capture their name and email. Step 2: Show the payment form. This does two things: it reduces friction and allows you to send abandoned cart emails to everyone who drops off before paying.

You'll recover 10-15% of otherwise lost sales.

10. Add trust badges.
This is basic but it works. Add simple images of "100% Money-Back Guarantee," "Secure SSL Checkout," and credit card logos near your buy button. It subconsciously reduces the buyer's risk perception.

11. Make your price “smaller”
Instead of showing $97, you can frame it as just 2 payments of $48.50 or less than a cup of coffee a day. This reframe the cost in their mind and makes it seem more manageable.

12. Create an "enemy".
Frame your product as the solution to a problem created by a common enemy. The enemy could be "gurus," "the 9-5 grind," "bad genetics," etc. A shared enemy creates a powerful "us vs. them" dynamic that drives sales.

13. Add a Mini FAQ Section.
On your sales page, directly address the top 3-5 objections or questions you get. "How long does it take to see results?" "What if I'm a complete beginner?" Answering these upfront kills hesitation.

14. The "Thank You" Page is an Upsell Page.
Your thank you page is the most wasted real estate in your funnel. The person just proved they are a buyer. Immediately hit them with a one-time offer for your next product.

15. Use an Exit-Intent Downsell.
When someone tries to leave your checkout page, don't just offer a 10% discount. Offer a smaller piece of your main product. "Don't want the full course? Get just the first module for $17."

You capture a sale you would have lost.

16. Put a Testimonial on Your Checkout Page.
Right before they enter their credit card info, a final reminder of a customer's success can be the last push they need to overcome their hesitation.

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