@GenAIRoblox Most advertising platforms still have 90% of their users never spending, so the data is mainly based on similar friends and interests.
Roblox *spending* data on users is orders of magnitude bigger because users are spending all the time as apposed to a facebook or google user.
@GenAIRoblox important distinction. very valuable and underappreciated.
A tid bit from this week, a game i invested in is now testing a new beta type of advertising: Earnings ads
Instead of the objective being Plays/Visits, its targeting high spending users only. Vwery lucrative.