Elin Dahlback

När som helst för gammal för att omnämnas som ung och lovande. Självutnämnd svärmorsdröm och diplomerad social media manager. RT:ar ofta, twittrar sporadiskt.

[Elin Dahlback @elindahlback]

Jag bor vid ett LSS-boende för vuxna och när jag går förbi tidiga morgnar på väg till tuben händer det att någon av de boende sitter där och glatt ropar HEJ! ibland ”Vart ska du? Jaha, jobbet? LYCKA TILL IDAG!!!!””. De dagarna är de bästa dagarna

[annie-mai @anniemaisocial]

Life of a social media manager

[Rachel Karten @milkkarten]

How can brands write better captions or smarter VO scripts for social media? In today’s newsletter, I asked FONZIE, a copywriting duo that has worked with brands like rhode, A24, and Netflix, exactly that. It’s one of my favorite conversations. Here are a few things I learned:

[ta’mia @vondutchrry]

this is better than when Gossip Girl was revealed 😭

[annie-mai @anniemaisocial]

It's impossible to be a social media manager. We're great at what we do, and yet we still don't feel good enough to take up space in the industry. Like, we have to always be extraordinary, but somehow we're always doing it wrong.

You're expected to be creative, but you're not a graphic designer. You're expected to engage your audience and grow a community, but only push sales posts. You're expected to be a jack-of-all-trades, not a master of social media. You're expected to do the jobs of five people, but only get paid for one.

You have to answer for bad engagement rates or low conversions because you don't have any creative control - which is insane. You're expected to be funny, but not too unhinged because then you'll get accused of being an intern, or not doing "real" social media work. All because you made a meme.

But you need to always stand out and always be creative, making the next reactive and disrupting piece of social marketing. You have to be working at the same level as other companies who have entire social teams, never be too stressed, always act like you're having the best time and never complain about your work because... "It's easy". And it's contradictory, nobody gives you a medal or says thank you! And it turns out in fact that not only are you doing everything wrong, but also everything is your fault.

I'm just so tired of watching myself and every single other social media manager tie themselves into knots so that people will take us seriously.

[Elin Dahlback @elindahlback]

@Hhannisen Hahaha orimligt många kommentarer också? Vad säger folket?

[Elin Dahlback @elindahlback]

Den första tweeten jag såg jag när jag vaknade av min egen hosta 04:00 imorse. Genast tröstad ❤️

[annie-mai @anniemaisocial]

birth
trying to explain that you can't click links in Instagram captions
death

[Elin Dahlback @elindahlback]

Märklig koppling men: får mig att tänka på Kate Hudsons samtal med Oprah där hon hänvisar till sina mörka tankar på döden som nyckeln till hennes livsglädje. Frekventa tankar på döden kan nära ljuset.

[Fouad Youcefi @fouadyoucefi]

Avslutar med ett citat från Louise Glück:

”The advantage of poetry over life is that poetry, if it is sharp enough, may last”.

För mig var Glück en människa som förvandlade mörka tankar om döden och annat - till ord om att vilja leva.

Rak, brutal, rolig, och nu saknad.

[Marques Brownlee @MKBHD]

Having a hard time processing this... generative fill... for videos... built into Premiere

[Elin Dahlback @elindahlback]

Esbjörn walked so Carl could run

[Pop Base @PopBase]

Katy Perry’s house battle with 84-year-old Carl Westcott has inspired a new bill called the ‘Katy PERRY Act’ which aims to protect the elder from “financial abuse” when dealing with real estate.

The act is being pushed by Westcott’s family and already has support from state and local legislatures.

[Marques Brownlee @MKBHD]

Yo settings in the dock is WILD

[annie-mai @anniemaisocial]

"can we have a quick call?"

[Elin Dahlback @elindahlback]

Okej lite smalare men: frisörhårvård?? Bytte nyligen ut min snordyra sulfatfria hårvårdsrutin till produkter från ICA och mitt hår har aldrig sett bättre ut. Jag 🤝 sulfater och silikoner

[Jon-Stephen Stansel @jsstansel]

This is the most social media manager tweet that has ever been tweeted…

[Elin Dahlback @elindahlback]

@HannaOsterberg Haha fasiken, det hann jag aldrig ha. Får speca att detta är the 90s kid pipeline!

[Elin Dahlback @elindahlback]

Den svenska versionen av denna är "Koda sin egen bloggdesign på blogg punkt se till social media manager pipeline"

[annie-mai @anniemaisocial]

the creating custom HTML themes on myspace to social media manager pipeline is REAL

[Elin Dahlback @elindahlback]

@Hhannisen

[annie-mai @anniemaisocial]

if you don’t have 34,531 screenshots on your phone, do you even work in marketing?

[Matt Navarra @MattNavarra]

Instagram has supersized Stories again

It now only shows 3 large stories in top row before needing to scroll for more.

[annie-mai @anniemaisocial]

Instagram has released a new guide on its ALGORITHM 👀💭💫

(Well, not quite - how ‘IG works’ has been a available since 2021, it’s just been updated)

So let’s DIG IN 🤩

✨ Each part of the app uses its own algorithm tailored to how people use it. People use Stories for closest friends, Explore to discover new content and to be entertained in Reels.

How IG ranks FEED 👇

Feed, roughly in order of importance, is ranked by…

💞 your activity
📍info about the post, how popular it is and location/time of post, info about who posted it
👯‍♀️ your history of interacting with someone

How IG ranks Stories 👇

👀 Viewing history (how often you view xyz Stories)
❤️‍🔥 Engagement history (such as a like or a DM)
👨‍👩‍👧‍👦 Closeness (your relationship with the author, if you’re likely to be friends or family)

How IG ranks Explore 👇

🤩 Info about how popular the post is, and how quickly people are liking, commenting, saving and sharing a post. This matters MORE in Explore than in Feed or Stories
📲 Your activity in Explore like what you’ve liked, shared or saved in the past
🫡 Your history of interacting with the person who posted
🫶 Info about who posted like how often they’ve been interacted with in the last few weeks

How IG ranks REELS 👇

🫵 Your activity (likes, comments, saves or reshared Reels)
🫡 Your history of interacting with who posted
🎧 Info about the Reel such as popularity, audio track and visuals
💫 Info about who posted such as number of followers and level of engagement

You can read more in-depth here 👉 https://t.co/Z33ruoPMEa