Eliot Johnson

Founder & CEO, AGNTCY | Fractional CMO | Ex-PwC, Grey, Google | Building What’s Next with AI

[Eliot Johnson @eliotjohnson]

@PRxPerformance I got excited about PRX performance when compared to the others. I had the consult and looked at the price, even though it was steep relative to the competition. I felt like the quality was there, then I found out they charge a massive $450 shipping charge on top of tax. Really?

[Eliot Johnson @eliotjohnson]

Your best-in-class AI tools are your worst competitive liability.

B2B teams are hitting the wall: siloed AI features can't access complete data.

The race shifted from "better AI features" to "unified data infrastructure."

Are you buying tools or building moats?

[Eliot Johnson @eliotjohnson]

Meta's AI vision just made mass reach obsolete.

Hyper-personalization through direct user feedback means niche, high-quality content wins.

Broad reach strategies? Done.

Relevance is the only metric that matters now.

[Eliot Johnson @eliotjohnson]

Threads overtook X in daily mobile users this week.

Brands are still treating it like an experiment while the conversation has already moved.

Real-time marketing only works if you show up where attention actually is.

[Eliot Johnson @eliotjohnson]

Google's AI Overviews are killing CTR, and nobody's ready.

The old playbook: Rank #1, get clicks.
The new reality: Rank #1, get cited in a summary nobody clicks through.

Your SEO budget is still optimized for a game that's already changed.

[Eliot Johnson @eliotjohnson]

Coca-Cola shipped AI video ads as actual campaign creative.

The question changed: It's not "should we try AI video?" anymore.

It's "do we have the creative taste to guide these models properly?"

The bottleneck is judgment, not technology.

[Eliot Johnson @eliotjohnson]

AI copilots are yesterday's news. Autonomy is already here.

Companies are skipping "AI suggests, human approves" and going straight to "AI orchestrates, human monitors."

The copilot framing assumes we need training wheels. The market is proving otherwise.

[Eliot Johnson @eliotjohnson]

Creator partnerships are outperforming traditional B2B lead gen.

Volume vs. trust. In complex sales, trust wins every time.

The companies building creator networks now will dominate pipeline in 2027.

[Eliot Johnson @eliotjohnson]

Microsoft's AEO guide shows SEO teams chasing AI citations over clicks. The goal now: get cited without the click—your content becomes training data, not a destination.

Traffic down, brand queries up. Is this reinvention or surrender?

[Eliot Johnson @eliotjohnson]

Marketing Dive: 18% creator ad spend growth in 2026. PepsiCo & Unilever already boosting 2025 budgets.

The shift? Micro-influencers with tight communities over reach.

Brands went AI-heavy, now paying to add back the human connection they automated away.

[Eliot Johnson @eliotjohnson]

OpenAI launched ChatGPT ads in Feb 2026. When users can't tell organic from sponsored recommendations, they won't blame the platform...they'll blame your brand.

Marketers just inherited a trust debt they didn't create.

[Eliot Johnson @eliotjohnson]

“We said, screw it. It’s over. We’re rebuilding. AI-first. Going fast. All in.”

Top-down mandate made the zealots happy, pulled in skeptics. They became believers.

— Francois Ajenstat @Amplitude

#HubSpotAISummit

Burn the boats. Let’s go.

[AGNTCY @AGNTCYAI]

🚨 Your marketing funnel got ghosted thanks to #AI.
Consumers aren’t “dropping off”. They’re skipping the funnel entirely.
ChatGPT. Shopify. AI agents. The journey isn’t linear anymore—it’s algorithmic, probabilistic, and instant.
Check out 'The AI Model':
https://t.co/qOJZT7FBUs

[Eliot Johnson @eliotjohnson]

Many orgs are missing a 10x productivity lever: The AI-First Org. 🚀

Old moats (credentials, deep specialization) are drying up. AI gives generalists expert knowledge in minutes, making exclusive expertise obsolete. https://t.co/rXtKsVS7bJ

[Eliot Johnson @eliotjohnson]

Everyone’s asking:
💬 “When’s the right time to go all in on AI?”

Bad news:
That time was last year.

AI isn’t coming—it’s already rewriting how work gets done.

🧵What I’ve learned building AGNTCY, an AI-native consultancy from scratch:
https://t.co/vWNwV9H9eE
#AI #AGNTCY

[Eliot Johnson @eliotjohnson]

@AirCanada sent you a customer care inquiry on Aug 8, no response. Tried calling today, no call back. Worst #CustomerExperience ever!!!

[Eliot Johnson @eliotjohnson]

"In order for your #sustainability strategy to be sustainable, the economics need to be there" Hamid Moghadam, #ceo of @Prologis

[Linksys @Linksys]

Welcome to the new #Linksys. For every connection. 📡🌐🔵

[Eliot Johnson @eliotjohnson]

Incredibly proud to be part of the @Linksys team that produced this awesome spot! #LevelUpToLinksys
https://t.co/AP1XoxjLw9

[Eliot Johnson @eliotjohnson]

@WeiszJess Not surprised in either case