Elizabeth V.

MBA Student @ UMASS Boston

[Elizabeth V. @elizvanard]

Save Academic Freedom Rights of Prof. Ron Vining https://t.co/aPvz1ZpMcW - one of the best professors I have had at @UMass, undergrad + grad included.

[Elizabeth V. @elizvanard]

@RonaldVining Professor Vining, thank you for the kind words. I do miss the daily interaction via socials that I haven’t gotten to experience in any of my other courses. Hope you had a great semester, and we’ll keep in touch! 😁

[Elizabeth V. @elizvanard]

Just a thank you to Professor @RonaldVining and @MktKitchenTV for preparing me so well last semester for the discussion on the #IoT in my comp + info systems course this semester! 🤓

[Elizabeth V. @elizvanard]

Semester’s over, @elizschneid sending out my final, official @eNetworkMkt tweet for #Mkt682!

[Elizabeth V. @elizvanard]

Nowadays, especially during the global pandemic, customer service reachable from the convenience of the consumer’s home is a necessity. #socialmedia plays a large part in making this possible for businesses. @eNetworkMkt #mkt682
https://t.co/IVXe3qEBqt

[Elizabeth V. @elizvanard]

There are 8 customer service principles: understanding, responsiveness, transparency, empathy, knowledge, consistency, integration, & relevance. Do you think these will evolve, change, or be re-prioritized in years to come? Esp w changes in technology?
@MktKitchenTV #QnA

[Louis K. Bradley @LouisKBradley]

Customer service #principles are extremely important for #digital marketing strategies and building #rapport with your customer base. This article states how speed and efficiency in customer service are crucial with growing inquiries. @eNetworkMkt #Mkt682
https://t.co/eqEoEXEQjH

[Elizabeth V. @elizvanard]

The user experience is key to #digital success, but is it also the key to success for online courses? Hard work + studying aside 😉, the layout of a course and ease of accessibility is a crucial factor. @eNetworkMkt #Mkt682
https://t.co/FqOi4hPXW0

[Elizabeth V. @elizvanard]

Check out https://t.co/NH5R7MtO1N for @RonaldVining’s take on #ContentMarketing and learn about sharing #videocontent across #socialmedia! https://t.co/HGOAurpZkP @MktKitchenTV

[Elizabeth V. @elizvanard]

The #Internet makes the giant world we live in seem much smaller, with people/stores/info at our fingertips. In your experience, has #globalization been more effective than #personalization, or is a combo of both needed?
@MktKitchenTV #Mkt682 #QnA

[Louis K. Bradley @LouisKBradley]

#Personalization is a crucial tactic for businesses as customers demand an #individualized experience. #Walgreens recently launched a bespoke beauty experience that enables consultants to provide custom product recommendations. @eNetworkMkt #Mkt682 https://t.co/p2bRFjVrXJ

[Elizabeth V. @elizvanard]

In order for #organicmarketing to work for your business, you’ll need to rely heavily on word-of-mouth, customer reviews, and social media. It can be more challenging than #paid advertising, but CAN still work. ⁦@eNetworkMkt⁩ #Mkt682 check out how: https://t.co/KWSVhFjnxr

[Elizabeth V. @elizvanard]

#leadscoring is one of the extremely effective lead nurturing tactics in #marketing. Do you think that increased sales are more directly related to increased #targeted advertisements or to direct sales? #QnA #Mkt682 @MktKitchenTV

[Peter Miezejeski @PeterSXCT]

#leadscoring is an important tool to help you focus your time and money on the easiest conversions of your leads. However scoring can improve sales beyond the short-term by highlighting leads that can be #nurtured into future sales #MKT682 @eNetworkMkt https://t.co/OyXyhpcKjU

[Elizabeth V. @elizvanard]

Automated #programmatic advertising stands out in many ways from real-time bidding, but it’s unclear if #digitalmarketers benefit more from one/the other. #technology makes everything easier, but we need #efficiency over ease. ⁦@eNetworkMkt⁩ #Mkt682 https://t.co/jIOeVsd6vj

[Elizabeth V. @elizvanard]

#SEO keywords can range from single words to more complicated phrases & sentences aimed to generate digital traffic, social shares, & sales for business. How important is it for a business to be in the top several #Google search results?
@MktKitchenTV #QnA

[Louis K. Bradley @LouisKBradley]

The #SEO triangle that includes #content, #technical, and #links gives marketers an outline for what is needed to drive your #martech to success. The article below further discusses the roadmap marketers should follow to prosper. @eNetworkMkt #Mkt682 https://t.co/vXr51pcACW

[Elizabeth V. @elizvanard]

Prioritizing the planning process (I’m a fan of #alliteration) is necessary when it comes to the six stages; all are important, but one may be more crucial to #digitalmarketing than the rest. Objectives/SMART goals are key. 🗝 ⁦@eNetworkMkt⁩ #Mkt682 https://t.co/JFiBV1jKze

[Elizabeth V. @elizvanard]

@MktKitchenTV Professor, ah, I didn’t realize! Thank you. Not my intention so I’ll keep it in mind for next post 😆

[Elizabeth V. @elizvanard]

@MktKitchenTV #QnA Businesses certainly need to adapt to the digital era we are currently in. All need to be aware no consumers are simply #digital or #not. Possible for businesses to assist consumers who have NO #digital access? https://t.co/X0lDtu67BJ

[Louis K. Bradley @LouisKBradley]

The Medical Affairs Digital Strategy Council has developed a report on how organizations in the #pharmaceutical industry can embrace a "customer-centric" mindset driven by #DigitalTransformation. This HBR article examines the subject. @eNetworkMkt #Mkt682
https://t.co/b1IbYwOk4W

[Elizabeth V. @elizvanard]

#Digital transformation is occuring in the business world at this very moment, despite the fact that consumers can never be categorized as either "digital" or "not" - marketers must always be focused on both forms of advertising. @eNetworkMkt #Mkt682

https://t.co/n8jFF6uYP9

[Elizabeth V. @elizvanard]

#MKT682 #QnA @MktKitchenTV #HaloEffect is a powerful psychological phenomenon used in the #marketing field. Do you think people are driven to purchase by product/brand associations and influential ads MORE than by their actual need for a #product?

[Elizabeth V. @elizvanard]

@eNetworkMkt @LouisKBradley @netflix Professor, I watched this last week as well, and was wondering your take on it. I found it fascinating and horrifying at the same time.

[Elizabeth V. @elizvanard]

Check out this #LinkedInPulse to find out how to create “Social Growth via Value-Added Content” by ⁦@RonaldVining⁩
https://t.co/EsKyDH9Q3N