Psychologist who helps you build Peaceful Profit using The Raving Fans Ecosystem.
- 6 figures in 4 hours a day
- Clients that come to you and stay for years
True business stability and growth comes from standardising your delivery and creating a client roadmap so that the path to the dream outcome is clear and predictable for every person you serve.
This means that clients can progress, without always needing your direct input.
To scale, you might feel that you need to choose between your own wellbeing & clients' results.
This is false dichotomy that's happens when your business relies entirely on your constant presence to provide client value.
Real business success at scale comes from having success systems. Making client results and retention inevitable through standardised actions and systems, rather than relying on individual coaches' energy and skills.
When you scale, one of two things happen:
1) Client results take a dip as you and your team are now spread more thinly
2) You or your coaches start to burn out due to staying too hands-on in delivery
Both of these problems are caused by the same thing:
Your delivery model
At <30 clients, you can handle everything yourself. Typically your retention and fulfilment is high because your hands on.
The mistake business owners make is to hire coaches and then just expect them to be equally, if not more hands on to please clients.
A strong onboarding process goes beyond "getting a client started" to building excitement, more buy-in and increasing the likelihood of success, and ultimately creating a raving fan (who pays you more and refers people to you)
The first seven days of a coaching relationship are critical. If your onboarding process is unclear or low-touch, you are essentially inviting the client to drop off.
If it's overwhelming and confusing, you are reducing client motivation.
This subtle difference leaves the client feeling acknowledged & cared for, resulting in clients being more willing to engage in constructive conversation
And less likely that you'll get the dreaded - "I'm not sure I can continue in this coaching programme"
Whilst this is fine most of the time, when clients are struggling, as the coach you really need to shift your focus to the hidden feeling behind the words
@itsjustamar So archaic. I had issues with Nationwide when I forgot my pin. I had to wait for them to send me a reminder in the POST (5 working days). Absolutely no alternative, either.