Influencer marketing is no different from any other marketing campaign. You want to start with defining the relationship, the goals, and a budget. #BuildInfluence#UFSMM
Lisa Buyers used the example of @canva being an important sponsor post, after revealing the transition that social medias, such as Snapchat, have made. Here is a personal canva post about Snapchat's transition, as spoken about in lecture
Why it was successful: these 6 steps were followed to ensure their success - I believe their highest achievement was declaring their target audience and providing helpful links. i.e https://t.co/jLEzfJomaX