If you need to see how NOT to respond to crisis, you should read about Tony Hayward, the CEO of BP during the oil spill. Yikes. https://t.co/USzdo9Vh0K #sisson3280
One of the biggest PR crisis for Hawaii's government was a false Ballistic Missile Alert sent to the entire state. Twitter was actually an integral part in pointing out the mistake! https://t.co/pNOho8koGE #sisson3280
My personal prediction for social media is streaming services becoming more social. Like being able to clip 30 seconds of a TV show or movie you are watching and sending it to a friend. #sisson3280
@CameronFarr10 I can definitely see how brand purpose is more important. Companies are now expected to stand up for their customers and are held socially responsible. #sisson3280