Elliot Powell - Scaling D2C Brands

Scaling D2C Brands on Meta & Google.
Creative Strategy and CRO.

[Elliot Powell - Scaling D2C Brands @elliotecom]

The day I quit my 9-5 job, was the most exciting day of my life.

The day after was possibly the scariest, I knew it was a risk as if my business failed, I had nothing.

The best decision I have ever made!

[Elliot Powell - Scaling D2C Brands @elliotecom]

@ervinvarnju 👌🏻👌🏻

[Elliot Powell - Scaling D2C Brands @elliotecom]

After hours 🌚

[Elliot Powell - Scaling D2C Brands @elliotecom]

Sales is not about having all the answers. Its about asking better questions.

[Elliot Powell - Scaling D2C Brands @elliotecom]

Use Meta ad free by subscribing and paying?

Or use it with ads for free?

[Elliot Powell - Scaling D2C Brands @elliotecom]

@AlfieJCarter CLAUDE

[Elliot Powell - Scaling D2C Brands @elliotecom]

If you truly want to:

First close the deal and then help your client...

Actually listen. Listen to what they need, what they are struggling with, what it would mean for them to fix it.

Don't look for confirmation bias, look for the real issue and then fix it.

[Elliot Powell - Scaling D2C Brands @elliotecom]

@haulahindesign Ahh okay, it looks good!

[Elliot Powell - Scaling D2C Brands @elliotecom]

It’s heating up 🫡

[Elliot Powell - Scaling D2C Brands @elliotecom]

If you are trying to get a deal done, discuss the outcomes of working with you.

Features don’t mean anything, unless the prospect knows what it will actually give them (the outcome).

[Elliot Powell - Scaling D2C Brands @elliotecom]

Most advertisers turn things off too early.

In a very content driven time, you still need to allow enough data to be generated to make decisions on creative and ads.

We use a Psychology driven system and part of that is ensuring there is a fair experiment conducted.

[Elliot Powell - Scaling D2C Brands @elliotecom]

As someone who takes a lot of sales calls, this is one big thing I have learnt:

We tend to project our own thoughts and fears onto our prospects.

We think "This person does not want me to call them", so we rush the call.

Change the perception to "This person needs my help".

[Elliot Powell - Scaling D2C Brands @elliotecom]

A lot of sales calls that I have are with fed up founders.

Founders that have worked with "marketers" that just have not delivered, plain and simple.

Do not be that marketer.

Ask yourself: Can I help this business?

Only if the answer is yes, try and get a deal worked out.

[Elliot Powell - Scaling D2C Brands @elliotecom]

Are you still targeting broad with a load of creative and hoping that something sticks?

[Elliot Powell - Scaling D2C Brands @elliotecom]

@kayVee_arts Sorted for now, if anything changes ill drop you a DM. Thanks!

[Elliot Powell - Scaling D2C Brands @elliotecom]

If you buy cheap, you pay twice.

We have had countless businesses come to us and say they had a bad experience with a previous agency, when I ask what their investment was, it is always below $1k/month.

Great services have higher investment. We are great, not cheap.

[Elliot Powell - Scaling D2C Brands @elliotecom]

Knowing your customer journey inside out is a cheat code.

You cant target everybody the same, they are different stages of awareness.

This is where a lot of brands waste their advertising budget - they target problem aware prospects the same way as as product aware 🙃

[Elliot Powell - Scaling D2C Brands @elliotecom]

Meta is an amazing platform when targeting cold audiences.

You just need to get the core aspects right.

- Scroll stopping creative.
- Correct placement.
- Situation awareness.

Not many can do this, even fewer can do it at scale. We can.

[Elliot Powell - Scaling D2C Brands @elliotecom]

In the middle of creating something. This is the best part.

[Elliot Powell - Scaling D2C Brands @elliotecom]

Winners win and losers lose.