1/6 🧵 Many top brands ventured into the world of NFTs in 2022, launching collections tied to their loyalty programs.
We’ve reviewed the most popular collections to determine if they succeeded or flopped.
80% of people are not invested in your NFT project.
They invest their hope.
They invest their enthusiasm.
They invest their trust.
They invest their emotional capital.
They invest their precious time.
All you can do is give them a reason to care.
These blowups have not been crypto blowups, they have been banking blow-ups. Lending to the wrong entity, misvaluations of collateral, arrogant arbs, followed by depositor runs. See Long Term Capital, Savings & Loan and Sub-Prime blowups. All different versions of the same story