ELLY

Digital marketing | Brand marketing

[Igor Buinevici @Igor_Buinevici]

Most digital strategies fail (McKinsey):

Or companies do not pay enough attention to them.

This is very disturbing as:

Many business models will become outdated soon.

Digital should be a core component of your strategy.

Especially in the area of marketing.

I would like to share an interesting framework:

That can help you with digital marketing initiatives.

It is based on 4 core pillars:

1. ATTRACT:

Focus: Drawing potential customers through engaging content and optimized channels.

Strategies: Content creation, landing page optimization, social media engagement.

Metrics: Leads, inquiries, time on site.

2. ENGAGE:

Focus: Building trust and engaging with the audience to persuade them towards a purchase.

Strategies: Content marketing, customer segmentation, designing the customer journey.

Metrics: Shares, comments, likes, engagement.

3. CONVERT:

Focus: Optimizing sales funnels and leveraging segmentation and marketing automation.

Strategies: Conversion rate optimization, brand communication strategy, analytics review.

Metrics: Sales, profit, number of orders, order value.

4. DELIGHT:

Focus: Delighting existing customers, fostering loyalty, and turning them into advocates.

Strategies: Customer relationship building, loyalty programs, personalized communication.

Metrics: Customer satisfaction, referrals, repeat purchases.

Incorporate those in your digital strategy:

And you will have higher chances to succeed!

P.S. What are the key pillars of your digital strategy?

Source: Think Like a Strategist / Marie Poulin.

📌 To get a high-res PDF of this:
1) Follow me @Igor_Buinevici
2) Subscribe to my newsletter at https://t.co/jTnaNRbsRL
You will get this PDF (+15 others) directly in your welcome email.

[ELLY @ellymini2]

@Nguyenhuemy9x Happy new year chị bé 🧧

[ELLY @ellymini2]

@Nguyenhuemy9x Ôi chít rùi tin nhắn e bị trôi 🥹
giờ e vào tele với c bé ☺️

[ELLY @ellymini2]

@joyceonsol Mở gr có khai trương k chị 🤣

[ELLY @ellymini2]

@Nguyenhuemy9x Chị hút 😗 thuộc ạ, em thấy có hộp th

[ELLY @ellymini2]

@Nguyenhuemy9x Kakaa chill nhờ c ơi

[ELLY @ellymini2]

@hoangmycd4545 Hello chú kakaa. Welcome back

[ELLY @ellymini2]

@Nguyenhuemy9x Không Phú Yên chị ơi!
Em tưởng chị về HN rồi cơ

[ELLY @ellymini2]

@Nguyenhuemy9x Chill thế chị 😊

[ELLY @ellymini2]

@joyceonsol E nghe nói chị Thảo giầu nắm

[ELLY @ellymini2]

@Nguyenhuemy9x Hahaa chays 10 tk thì mai vẫn cười chị ạ 🤣 vui mà

[ELLY @ellymini2]

@Nguyenhuemy9x Mỗi anh 1 ngón chị ơi 😁

[ELLY @ellymini2]

@ReadOnMe3 @SevenXVentures @ArweaveSCP @Cointelegraph @skylandvc @0xC_Web3 @7upDAO Invite Code: 0TB427

[ELLY @ellymini2]

@Kelly0xx Blum k 😂

[ELLY @ellymini2]

@Nguyenhuemy9x Thỉnh thoảng em vào nick này hoi chị cam 🍊 ☺️ nick này làm fen của chị mà 😊

[ELLY @ellymini2]

@joyceonsol 1 billion years no see snow white 😁