📣🎄 PR Christmas case study request
I'm on the lookout for the ultimate Christmas decor fanatic for a case study (must be willing to share photos and be featured in the media).
If this is you, please reach out! #prrequest#journorequest
This weekend we're celebrating 2 years in our building by DIY SOS and Children in Need for their Big Build!
In those two years we've filled our Seacroft hub with love, laughter, memories and life, and there's never a dull day.
Cheers to 2! 💚
Who doesn’t love a behind the scenes? 🫣
Watching @hazard0ne take this big grey wall to the beauty it is now over just 3 days was amazing. While she’s the artist of many murals we’ve commissioned around Leeds, could this be our new favourite?! 🤩
#leedsartist#leedsart
My period pains... "are normal"
I think it could be... "all in your head"
Do you think it might be... "just normal women's problems"
The Miss Diagnosed campaign by @HiggsLLP has got to be my favourite campaign of the year 👇🏼
Absolutely disgusted at the racist, islamophobic, fascist riots this weekend.
I can't even begin to imagine how scary it must be as a non-white/ Muslim person in this country at the moment.
Sending so much love to everyone that needs it right now 💚
They called Pro Palestinian protests Hate Marches
They called BLM protests riots
They called Just Stop Oil protests disruption
Deliberately targeting mosques, throwing bricks and burning property with no agenda is not a protest it’s a racial hatred riot.
‘protestors’ - ‘illegal migrants’
this is the sort of language that fuels this fucking lunacy. these aren’t ‘protestors’, they’re a violent fascist mob. they’re not ‘illegal migrants’, they’re asylum seekers and they’re human beings, no doubt currently desperately frightened
❗Remember❗ When a brand lacks relevance and authenticity, consumers disengage (according to 2023 @EdelmanDigital Trust Barometer).
In 2019 I shared a script we were developing using IBM Watson that measured backlink relevance at a large UK search conference.
At @brightonseo in 2021 I announced @JourneyFurther had officially launched our proprietary tool, Salient, that could measure topical relevance and sentiment. One of the proudest moments of my career.
Now in 2024 Salient does so much more than just look at topical link relevance and sentiment. It monitors trends in real time, it makes future predictions, it enables our clients to actually BE relevant.
Several people have mentioned to me that other agencies have started to develop link relevance measurement tools.
"It’s about time 👏 !" Has been my response. I am genuinely glad the industry is catching on - let’s stop measuring vanity metrics like link volume that can be utterly meaningless, and start focusing on the things that actually drive organic growth 🚀.
But let’s not forget - that R.E.L.E.V.A.N.C.E is not just about how many keywords are in a piece of coverage. Relevance is about creating content that is meaningful to your audience, that sits within publications that they read and is relevant to what your brand stands for...
The events of last night do not define Harehills.
Countless good people were out calming the disorder which must not be overlooked.
Today we have come together as a community to ensure we do not see a repeat of last nights distressing scenes.
#Harehills
Lovely Gabby is running the Great North Run for us in September and is fundraising for donations, we're currently at £352! Head to our link in bio to donate 🔗💜
Just finished chatting to the @trunkbbi team about how I navigate the workplace with a late ADHD diagnosis, with advice, coping technique, and tips on how to be more inclusive. It’s good to see businesses taking it seriously and wanting to educate their employees ❤️
Also looking to speak to musician super fans who have huge collections of concert merchandise, or who have been collecting concert merchandise for years to comment on whether they see modern merch as good/bad value #JournoRequest#PRrequest
Looking to speak to #TaylorSwift fans to talk about how much they have spent/plan to spend on #Erastour merchandise. Do have a big merch collection? Do you see it as good/bad value for money? Has the cost has increased compared to previous tours? #JournoRequest#PRrequest
💍⛺️ Looking to speak to a couple who got engaged at Glastonbury 💍⛺️
Please get in touch if this is you and you would be happy to be featured in a piece for press 🫶
[email protected]#journorequest#PRrequest