Email Mastery

The place to learn email marketing.

Join 5000+ marketers who signed up for our 7-day free email marketing course 👉

[Email Mastery @Email_Mastery]

🚀 Join 5,000+ who have signed up for our free email marketing online course.

It covers:

• Segmentation
• Improving CTR
• Growing your list
• Lesser-known metrics

And much more. 2 decades of email experience boiled into 7 practical lessons!
https://t.co/JjmLkZ20Hf

[Alec Beglarian | Email & AI @alecbee]

Seth Godin famously said, "Turn strangers into friends and friends into lifetime customers."

With that, I've created the The Email Marketer's Pact.

1. Every individual I reach is more than just a subscriber; they are potential lifelong relationships waiting to be nurtured.

2. I strive to transform the unfamiliar into the familiar, turning strangers into friends through personalized, engaging emails.

3. My commitment extends beyond mere transactions; I aim to develop friends into lifetime subscribers/customers by understanding their unique journeys and catering to their evolving needs.

4. I believe in the power of timely and useful content, recognizing that delivering the right message at the right moment is the cornerstone of effective email marketing.

5. My strategies are designed to anticipate and meet subscribers' needs, delivering not just information but significant value exactly when it is most relevant to them.

6. In embracing these principles within, I will utilize cutting-edge technologies and insightful analytics to create a "subscriber-focused" experience.

7. My objective is to be a trusted partner in the subscribers' lives, offering content that informs, delights, and inspires.

8. I am dedicated to continuous innovation and excellence, ensuring that every email is a step towards strengthening the bond with my audience.

As part of this pact, we are not just email marketers; we are architects of relationships, creators of meaningful content, and enhancers of the subscriber journey.

Are you ready to join in transforming the email marketing landscape, turning every interaction into a significant step in the journey from stranger to lifetime subscriber/customer?

[Email Mastery @Email_Mastery]

How to improve an email list open rate:

• Split test subject lines
• Prune inactive subscribes
• Segment based on engagement
• Send to recipient based on time zone
• Consistently deliver on your subject line

[Alec Beglarian | Email & AI @alecbee]

Alert:

Email doesn’t have a gatekeeper.

[Alec Beglarian | Email & AI @alecbee]

Email Tip:

Your email list is GOLD.

Treat every subscriber like the VIP they are.

[Alec Beglarian | Email & AI @alecbee]

Staring at a blank email editor? Have writer's block or need ideas on what email to send?

Stop using ChatGPT or any other generic AI tool.

Introducing Mailberry, the email marketing platform that writes emails for you!

Don't believe me? Try it for free!
https://t.co/Iv5woZS8MS

[Alec Beglarian | Email & AI @alecbee]

The Three Reasons People Open (Or Don’t Open) Your Emails.

[Email Mastery @Email_Mastery]

We signed up for @ReadySetJUDY emails. Here’s what stood out:

• Product-led lead generation
• Option to opt out of holiday emails
• Clean and consistent branding
• Build credibility with testimonials
• Non promotional emails

Full teardown 👉 https://t.co/bCwYxMiqIS

[Email Mastery @Email_Mastery]

@TheTonichq, a brand new newsletter, got 1,000 subscribers in 2 weeks at $0.40 per subscriber — maintaining a low unsubscribe rate and an average open rate of 47%.

How did they do it?

Check out the full case study here: https://t.co/oQw8wEMx5r

[Alec Beglarian | Email & AI @alecbee]

5 recommendations in dealing with iOS 15 and its impact on email open rates.

- Thread 👇

[Email Mastery @Email_Mastery]

We signed up for @AmyPorterfield's emails.

Here's what stood out:

•Free masterclass as lead magnet
•Freebies for showing up live
•Limited-time bonuses to incentivize action
•Writes empathetically
•Addresses objections at each stage

Full teardown 👉https://t.co/7qC699VaOJ

[Email Mastery @Email_Mastery]

TLDR;

1. Product-focused with lead generation
2. Email efforts focused on customer retention
3. Brand-aligned emails

Check out the full-teardown 👉https://t.co/5LXckkzaHy

[Email Mastery @Email_Mastery]

Teardown of real-world marketing email ✉️

How does @Headspace use email marketing to:
• Generate leads
• Convert customers
• Retain customers
• Re-enroll after cancellation

🧵A thread

[Email Mastery @Email_Mastery]

Headspace's cancellation and re-enrollment emails:

1. Cancellation was super easy & compares subscription price to price of one coffee
2. Re-enrollment email offers a discount

[Email Mastery @Email_Mastery]

We signed up for @Codecademy emails. Here's what stood out:

•Single opt-in
•Quiz as lead-gen. They also have a freemium plan
•Monthly newsletter for awareness
•Regularly announce new courses
•Discount in abandoned cart emails

Full Teardown 👉
https://t.co/M0pu86tblf

[Email Mastery @Email_Mastery]

@bigboopenergy Thank you for pointing it out Jacob. We have now fixed it!