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Kristine Dobson
@EmailDirect
EmailDirect provides services allowing marketers to easily manage and execute a successful email marketing program.
Sacramento, CA
Joined April 2009
2.9K
Following
2.5K
Followers
4.3K
Posts
Kristine Dobson
@EmailDirect
almost 11 years ago
@0007monica
- i have no idea what this is but i'd love to find out more. i'll PM you..
Kristine Dobson
@EmailDirect
over 11 years ago
Filters can be built to see what your subscribers are up to, not just for campaign targeting.
#Targeting
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Unsure of the best day/time to send? Split test your database and let your subscribers engagement numbers decide!
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Be descriptive with your CTA – instead of “Click to Download” use “Download eBook Now”.
#emailmarketing
Who to follow
David Daniels
@EmailDaniels
economist Founder of Relevancy Group Publisher of Transformer Media.Award Winning Thought Leader, "one of the most influential voices in email marketing"
Email Vendor Selection
@emailvendors
Choosing the perfect marketing software isn’t easy. We know that. "Lots of options, but which is for me?" Luckily, we have the solutions for you.
Tom Sather
@tom_sather
keep scrolling
Kristine Dobson
@EmailDirect
over 11 years ago
Relevant email will always out-perform the batch-and-blast method…so take the time to develop a strategy!
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Are you in retail? Add a Pinterest ‘Pin It’ button to your items for quick social media sharing.
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Integrate with
@Magento
today! Host your abandoned cart emails through EmailDirect!
#Integration
#EmailMarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Soft Bounces, an underestimated statistic. Learn what it is and why you need to be paying attention
#emailmarketing
http://t.co/4eAgnGKbz5
Kristine Dobson
@EmailDirect
over 11 years ago
Why Subscribers Unsubscribe
#emailmarketing
#bestpractices
http://t.co/yWk5eTOmIg
Kristine Dobson
@EmailDirect
over 11 years ago
Be sure to monitor any Campaign replies received. You want your subscribers to know you’re listening!
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Failing inbox delivery during testing is a chance to improve your program! Take it!
#Testing
#Delivery
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Over sending in your subscribers eyes? A great way to lose inbox delivery due to lack of user engagement!
#InboxSuccess
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Branding starts before a subscriber ever opens your email. Does your From Name alert customers or alarm them?
#BestPractice
#EmailMarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Remember to check in on your ongoing workflows! Might be time to update.
#Update
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Five minutes of testing can save you five hours of frustration down the road!
#BestPractice
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
An easy call to action trick: make your button a bold complementary color to your brand ID’s primary color.
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Use images to draw attention and focus to campaigns; just be original and make sure the image adds value!
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Mobile Tip: Shrink your subject lines to fit a vertical mobile screen
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
If you purchased a list with subscriber “
[email protected]
”, we hope you saved the receipt! http://t.co/VFX6FkSoFq
#emailmarketing
Kristine Dobson
@EmailDirect
over 11 years ago
Try something new: Use anchor links to create a Table of Contents/In This Issue for your newsletter.
#emailmarketing
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