Matias Perelli - ecom email

I run Klaviyo for 7-9 figure ecom brands. $50m+ generated since 2021.

My team does it → does it →

[Matias Perelli - ecom email @EmailEngineers]

I'm looking for two eCom Klaviyo strategists to join my agency, remotely

You'll work directly with me to create the highest-converting emails for successful 7 and 8-figure brands.

Apply here:
https://t.co/LlqyJvCK2D

[Matias Perelli - ecom email @EmailEngineers]

@WallStreetMav Europe has some of the strictest gun laws on earth and still never misses its own foot

[Matias Perelli - ecom email @EmailEngineers]

@juangarciarrr yes, but not in the good sense

[Matias Perelli - ecom email @EmailEngineers]

There are no boring products, only boring ways to advertise them:

[Matias Perelli - ecom email @EmailEngineers]

A lot of “boring product” brands only email when there’s a sale (BF, etc

Simply bc nobody knows "what to say" between events

No creative juice left

Fair... they’re busy scaling Meta

Last year we sold $9M of boring products with Klaviyo

Here’s what we sent:
https://t.co/Ux8uoxgWIz

[Matias Perelli - ecom email @EmailEngineers]

A lot of “boring product” brands only email when there’s a sale (BF, etc

Simply bc nobody knows "what to say" between events

No creative juice left

Fair... they’re busy scaling Meta

Last year we sold $9M of boring products with Klaviyo

Here’s what we sent:
https://t.co/Ux8uoxgWIz

[Matias Perelli - ecom email @EmailEngineers]

@mladenovic878 shouldn't you know? it's in your name

[Matias Perelli - ecom email @EmailEngineers]

alright I did my best to create a non-cringe agency ad...

but I think it's cringy tho?

[Matias Perelli - ecom email @EmailEngineers]

new native ad dropped

[Unhinged @unhingedfeed]

Hey @grok, what happened to Alex Pereira's feet? Why do they look so unusual?

[Matias Perelli - ecom email @EmailEngineers]

designed emails talking about text-based emails:

[Matias Perelli - ecom email @EmailEngineers]

if every time your email agency needs sales, they send a discount...

they’re buying revenue with your margin because they can’t persuade people to buy at full price

ass-backwards IMO

at some point you have to ask whether you hired marketers, or people who know how to use Klaviyo

[Sam @EcomSameer]

Ecom bros I am telling you…..

Please send this email to your list today.

Great email by Resilia.

[Matias Perelli - ecom email @EmailEngineers]

@klaviyo paying you $5k/month and getting routed to AI slop for help is wild

[Matias Perelli - ecom email @EmailEngineers]

high ticket 🤝 Klaviyo

[Matias Perelli - ecom email @EmailEngineers]

building the AI email department and a single copy check (not copy writing) run is $0.45.

opus maxxing

goal is not to minimize costs, but to maximize sales

lesson in there

[Matias Perelli - ecom email @EmailEngineers]

the best retention book?

Atomic Habits

retention mfers love making this shit way too complicated

study why someone churned in month 3?

I’d rather make sure they actually use the fucking product in week 1

here’s what we just did for a face serum brand:

[Matias Perelli - ecom email @EmailEngineers]

love the schrödinger’s black friday sales:

the sale is both “ending in 3 hours”

and permanently running all November

as long as you don't refresh the page

[Matias Perelli - ecom email @EmailEngineers]

my take on using AI for marketing materials (emails, ads, product shoots, etc) is simple:

A) either make it super realistic: 4 out of 5 people on your team shouldn't be able to tell it's AI

B) make it obviously AI: customers will forgive you if it's entertaining

the middle is the cringe zone, where you lose all trust

[Matias Perelli - ecom email @EmailEngineers]

last week we’re taking new BFCM clients

if you want us to weaponize your Klaviyo list before Black Friday, DM me (Klaviyo says we squeeze up to 6.6x more revenue out of every subscriber than the average brand)

one rule:

deliverability score has to already be 50+

[Matias Perelli - ecom email @EmailEngineers]

@FilipPintaric99 ragebait

[Matias Perelli - ecom email @EmailEngineers]

POV: you log into the Klaviyo guru’s managed brand who “averages 40–50% of revenue from email”

[Matias Perelli - ecom email @EmailEngineers]

I’ve NEVER audited a spaghetti flow that converted well

12 branches
37 emails

claude has made it too easy to build very sophisticated ways of sending mediocre emails

would rather have a single-path flow with 10/10 emails

[Matias Perelli - ecom email @EmailEngineers]

happy birthday kiddo

here’s $15 of meta ads !