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Email Marketing Quick Wins #12:
Resend your welcome email 1 to anyone who didn't open the original welcome email after 24 hours with a diff subject line.
Allows you to capture another 20-40% of the non-openers & earn extra revenue.
Gotta test it tho bc it only works for ~50%
Email Marketing Quick Wins #9:
Smart sending on high-intent flows should generally be turned off.
Massive waste of hot leads when your abandoned checkout skips over someone because they happened to receive a campaign that day.