Andy | Email Marketing 📨

Helping DTC ecommerce brands scale with email and SMS marketing | $50M+ revenue generated | Book a free email audit 👉

[Andy | Email Marketing 📨 @EmailWithAndy]

Email Marketing Tip:

Tell people when your bestsellers are back in stock

> Email #1: Back in stock announcement
> Email #2: Shop this best bestseller before it's gone again

Simple yet so effective

This resulted in more than $48,000 in sales for this client

[Andy | Email Marketing 📨 @EmailWithAndy]

@diegogarzam capacity

[Victor Godsk @EcomVictor]

Banger price framing email from Grüns yesterday 👌

[Victor Godsk @EcomVictor]

Update: This brand's first $1,000,000 month with email & sms is now achieved ✅

Next target: $2M

[Victor Godsk @EcomVictor]

Yet another case of running it up

[Victor Godsk @EcomVictor]

Saucy welcome flow my team designed 😋

[Victor Godsk @EcomVictor]

Welcome flow optimization worth testing, especially for impulse-purchase brands 👇

Add an extra email 2-4 hours after welcome email #1, and before welcome email #2.

We know from data across a ton of brands that most new email subscribers who convert, convert FAST.

The first 24 hours is usually where you see the biggest spike in orders.

But most brands only send one welcome email during that entire high-intent window.

So instead of waiting until the next day for welcome email #2, test adding a "1.5" email a few hours after the first one, while intent is still high 👌

[Victor Godsk @EcomVictor]

Just beat our highest revenue-generating campaign by $13k for this brand lol.

Going to be rinsing this angle over time for them.

-> Find clear winner emails
-> Repurpose periodically
-> Spin up similar angles
-> Enjoy the extra revenue
-> Repeat

[Victor Godsk @EcomVictor]

S-tier welcome emails you can use as inspo to level up your welcome flow 🚀

[Victor Godsk @EcomVictor]

Ranking the best A/B tests you absolutely need to run ‼️

[Victor Godsk @EcomVictor]

Breaking down this 10/10 abandoned cart flow 👇

[Victor Godsk @EcomVictor]

We love a good success story 🚀

About to hit this brand's first $1,000,000 month from email & sms!

[Victor Godsk @EcomVictor]

A lot of brands are blindly switching their popups to “mystery discounts” because they’ve heard online they convert better.

And sometimes they do, obviously.

But not always.

We just tested a completely different offer against a mystery discount for one of our clients.

Popup submit rate was almost identical.

So you could easily look at the test and conclude that it made no difference.

But if you look further down the funnel, specifically at the first welcome email...

Welcome Email #1 - Mystery Offer:
→ 45.2% open rate
→ 8.2% click rate
→ 3.1% placed order rate

Welcome Email #1 - New Offer:
→ 48.6% open rate
→ 14% click rate
→ 4.2% placed order rate

That’s a 70% higher click rate + a 35% higher placed order rate from the new offer.

And the craziest part is that this new offer actually gives the brand BETTER first-order margins too.

We have other clients where mystery offers absolutely crush everything else we test.

For this brand, we found something else that apparently crushed it.

There is no universally “best” popup offer.

- ALWAYS test your offers
- ALWAYS test how you frame those offers

And don’t declare a winner just because one gets more email submissions.

Revenue and profit is the ultimate goal.

[Victor Godsk @EcomVictor]

Please make sure you (or your email team) are not making this wildly expensive mistake right now, lol

[Victor Godsk @EcomVictor]

Best A/B tests to focus on to increase your pop-up performance:

- Offer
- Gamification
- Layout
- Time delay
- Copywriting
- Design

More emails collected = more flow and campaign recipients = more revenue

[Victor Godsk @EcomVictor]

Extremely effective (and simple) email & sms campaign you should run 👀

[Victor Godsk @EcomVictor]

Email A/B test we're running 🧪

Short subheader copywriting vs. longer subheader copywriting.

Results typically differ a lot from brand to brand from what we're seeing.

Test it out!

[Victor Godsk @EcomVictor]

Email campaign focused on product quality 🔨

[Victor Godsk @EcomVictor]

If you’re not A/B testing this, you’re missing out...

[Victor Godsk @EcomVictor]

How it started... vs. how it's going 👇

How it started:
- $1.4M monthly store revenue in October 2025
- Literally zero email or SMS marketing in place
- Onboarded as a client at Obzia in November

How it's going:
- $2.7M monthly store revenue in January 2026
- Email & sms making $500k/mo just 3 months into the partnership
- Today, we make the brand $600k-$700k every month with email & sms
- They consistently make $2.5M+ per month in total revenue

[Victor Godsk @EcomVictor]

Do yourself a favor and use these graphics A LOT across your emails 📈