Midhet

Wannabe Product Manager👩‍💻
She/her. #FreePalestine ✊

[Midhet @emdashingaround]

I’m an eternal optimist

[Midhet @emdashingaround]

Everyone trying to do an “all you can eat” style event in their restaurant, but let me tell you no one does it better than The Bombay Canteen

[Mumbai Women Coders @WomenCoders01]

Ideas → Insights → Inspiration. 💡

Thank you to Nandini, Suvidhi & Kailash for an insightful session, and to everyone who joined us! ✨

#mwc #productengineeringforum

[Midhet @emdashingaround]

@DanielStormApps Their PMs just wanted realtime data on DAUs and engagement 😂

[Midhet @emdashingaround]

@Ms_Logical Food & groceries

[Joe @josephradhik]

I hope you stepped out to see the sky today. Mumbai was apocalyptic!

[Midhet @emdashingaround]

Concluding this, I wouldn’t start by designing the perfect travel app.

I’d start with a blank page.

User > Problem > Journey > JTBD > Opportunity > Prioritization > MVP > Metrics > Iterate

I’m still learning how to do this well.

That’s exactly what makes it exciting to me.
10

[Midhet @emdashingaround]

If planning a trip was a product…

As an aspiring PM, this is how I’d start thinking about it.

Not with features.

Not with AI.

Not with an itinerary builder.

First:

What problem are we actually trying to solve?

1/10

[Midhet @emdashingaround]

And this is probably the biggest learning of product thinking

A PM doesn’t start with:

“What should we build?”

They start with:

“Why should we build it?”

Who has the problem?
How painful is it?
Why does it matter?
What is the smallest thing we can test?

Then we build.

9/10

[Midhet @emdashingaround]

Then, I’d want to understand whether users are actually getting value.

For eg:
Time to create a trip
Planning completion rate
Recommendation acceptance
Booking conversion
Post-trip satisfaction

The metrics should reflect the value we’re trying to create.

8/10

[Midhet @emdashingaround]

Then comes the part I’d probably find hardest:

What do we NOT build?

If the core problem is helping someone confidently plan a trip, maybe the MVP doesn’t need 25 features.

I’d identify the smallest experience that solves the core problem.

Then test it.

Learn.

Iterate.
7/10

[Midhet @emdashingaround]

At this point, I’d probably have 50 ideas.

AI itinerary generation.
Personalized hotels.
Restaurant recommendations.
Concierge.
Maps.
Budgeting.
Booking.

But I’d force myself to ask:

Which problem is painful enough to solve first?

That’s where prioritization comes in.

6/10

[Midhet @emdashingaround]

Then I’d ask:

What job is the traveller actually hiring the product to do?

Is it:

“Help me find a hotel”?

Or is it:

“Help me plan a great trip without spending 20 hours researching it”?

Those sound similar.

They’re actually very different product problems.

5/10

[Midhet @emdashingaround]

Next, I’d map their journey.

Inspiration > Destination > Research > Compare > Book > Plan > Travel.

Then I’d look for:
Where is the friction?
Where are users dropping off?
Where are they switching b/w products?

That’s where I’d start looking for opportunities.

4/10

[Midhet @emdashingaround]

Then I’d try to understand the problem before jumping to solutions.

I’d talk to travellers & observe how they currently plan.

Ask:
What takes them the most time?
Where do they get stuck?
What decisions stress them out?
What would they like to outsource?

The goal: find the pain

[Midhet @emdashingaround]

My first step would be understanding the user.

Because the term “traveller/tourist” is way too broad.

A solo backpacker, a family with kids, a honeymoon couple and an HNI travelling for 4 days have completely different needs.

So I’d ask:

Who are we actually building for?
2/10

[Midhet @emdashingaround]

Oh, how the tables turn*

[Midhet @emdashingaround]

Guess what? I’m a wannabe “product person” now. How tables turn

[Midhet @emdashingaround]

Every day I have to interact with these “product people” is one more day of losing my 💩

[Midhet @emdashingaround]

The days of pollution and air purifier discussions are upon us.

[Yogesh Singh @_yogeshsingh]

@AmanGxpta @SwiftNagpur @swiftdelhi @swiftkolkata @SwiftChennai @SwiftHyderabad @harshil @p16r_ @AvidRush94 What an amazing day of Swift Mumbai Meetup at Paytm! 🚀

Thanks to everyone for making this a truly engaging & memorable one! 🤩

#swift #mumbai #apple #ios #developer #buildinpublic #iphone #tech #meetup #event

[Swift Mumbai @swift_mumbai]

🚀 Women in Swift Spotlight 👩‍💻

Meet Midhet Sulemani (@itsnotmidget), SDE (iOS) Heady.

Her journey into iOS started from the world of web development and a timely opportunity.

Here’s her story 👇
#WomenInSwift #SwiftMumbai #WomenInTech