Lymphatic system collects waste. You can find ways to circulate money back into your business.
You need internal structures to clean up the inefficiencies in your business, so that it functions in the best way possible.
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Endocrine system regulates the hormones.
There is an emotional component of the business.
It triggers other events to happen in the body.
Give positive emotions outward to your patients, as well as everyone else.
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If you're building a value ladder with different types of care plans, have different prices for the first time arrival.
Then you can sell them a maintenance plan.
After that, adding them to a recurring card and increase your MRR.
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For many people, they need to come 2-3 times a week.
For the average Joe, it can be difficult to come to the clinic.
If their back is back, they take a day off or two anyway.
Show them the complete life by removing the pain.
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The largest organ in the body is the skin.
Accounting, legal, insurance is the skin of a business.
Take into consideration the things looking out to knock you down, so you can prepare in advance.
This is as important as being profitable.
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When patients say it's too expensive, it's because they don't want to make a decision.
You need to make sure you are communicating the value and what their life will look like after.
You can downsell to get them in, and upsell later on.
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Don't come off as a cheesy salesman.
Present yourself in genuine fashion.
Qualify your prospects. Prevention is better than anything else.
Make sure that spouse objection is not a smoke screen.
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This course is built upon the context of business on anatomy.
Brain, central nervous, digestive, respiratory system.. are like parts of a business.
We will explain to you how all of the things you learned in school relates to running your clinic.
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"What if it fails?"
What ifs are questions are the scary parts in your head coming out at night.
Be aware of it so that you can control it.
Make decisions for yourself so others don't do it for you.
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"I feel like I'm never going to sleep again"
If your body wants to sleep, get some sleep.
Have time management in place as there are so many hours in place.
Sleep is the most important aspect of health, so get it in place.
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Don't sell the flight plan, sell the destination.
Make sure you're selling the vacation. Instead of telling them "it takes 24 visits", tell them "if you want to get back to the life you love, keep doing this".
It's a lot more digestible.
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Some of the best reference sources for you are healthcare practitioners.
Ones that are not directly your competitors, but of whose services you can bundle in with yours and split the difference.
Gyms, spa's, and similar businesses can generate more revenue.
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"This can't get any worse?" is not a very good mental place to be.
Be comfortable with the fact that your limbic system telling you that it will suck.
It gives you benefits which lets you evolve and find extra solutions.
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"I am going to fail" is the fear part of the brain that tricks and wastes your energy.
Kick that feeling to the curb and go get it. Nobody is stopping you but yourself.
Look at objective reality and give a logical decision.
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Don't jump the gun and pitch a package directly.
Customers want to know if the package gets what they need.
Make educated decisions together.
Help your customers purchase from you.
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If you're fresh out of school or clinics, remember the value ads next to the core offer.
How much is a laser, or a shock wave?
Where can you invest, and what the ROI can be for that investment?
Think these questions and you're golden.
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There is no room for being defensive in business.
There are people depending on you every single day.
You need to be able to be open about yourself and leave your ego aside.
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