Emerging Comms

Chinese Digital Marketing Consultancy & Full-Service Agency #London #Shanghai #China. Follow us for the latest articles & insights into China.

[Emerging Comms @emergingcomms]

At Emerging Comms, we’re using AI to take our customers somewhere they struggle to see clearly, but that’s a little less cold - the world of Chinese Business.

We’ll have our first examples in our newsletter next week, sign up at our website to see them (link in bio)

[Emerging Comms @emergingcomms]

Today’s AI can show us reality more clearly than even camera ever could.

That’s the hot take behind BY-HEALTH’s new full-AI brand film for its 30th anniversary
🧵

[Emerging Comms @emergingcomms]

While brands like Arcteryx come under fire for environmental irresponsibility, AI brings nature to the viewer without the damage.

Humans using AI to go places cameras can’t — and to do it responsibly is a new type of creativity.
👇

[Emerging Comms @emergingcomms]

@orenmeetsworld Excellent summary Oren.

The walls between western and Chinese social platforms means there's a divide as big as between GenZ and their parents when it comes to how China and US use mobile media.

We love that they're being explored though.

[Emerging Comms @emergingcomms]

https://t.co/SYqWemTNQx

[Emerging Comms @emergingcomms]

REDnote, Little Red Book, Xiaohongsho.
Whatever you call it, you can no longer avoid it.

We've been running campaigns on this platform for years, across education, property, tourism and retail.

Download our guide to find out more.
Link in 1st comment.

[Emerging Comms @emergingcomms]

We've just released our B2B Marketing Strategy guide for businesses growing in China:

If your sales growth isn't where it should be, let's see if you have the foundations right

https://t.co/eupsXj70my

[Emerging Comms @emergingcomms]

Your strategy for Chinese travellers needs an update.

They're are on the move again, with Europe as the top destination for the most affluent customers.

Find out how to update your marketing to meet the new behaviours in our latest blog post.

https://t.co/tSJvYi2us0

[Emerging Comms @emergingcomms]

💥There’s no doubt influencers in China are powerful.
But finding the right influencer to connect with a Chinese audience is even more effective.

Thank you/Well done @MaxFoodAdventure and @StirlingUniversity for a spectacular collaboration.

[Emerging Comms @emergingcomms]

🎄☃We can’t believe it's December already!

💃We are delighted to be part of this community to support other agencies to grow stronger together.

#Celebrations #Partnerships #Christmas #people #community

[Emerging Comms @emergingcomms]

Our CEO Domenica Di Lieto talked to Sıla Alan about how to avoid the Pitfalls of China entry and how to mitigate risk.

To download the podcast please click on the links below👇
Spotify: https://t.co/ziJ1I12ZnN
Youtube: https://t.co/l4zuYaMC9h

[Emerging Comms @emergingcomms]

🌃 Glamping, a fusion of the words "glamour" and "camping," is the latest travel fad among Chinese Gen Z consumers.

Read more in this article:

https://t.co/mMF2iKDf68

#opportunity #socialmedia #chinamarketing #glamping #camping #china

[Emerging Comms @emergingcomms]

Warmest of welcomes to @Ellen, who joined us as HR manager 🥳🥳🥳
She is always on the lookout for something new - a new activity, a new restaurant, a new adventureEllen also loves arts and crafts.
Welcome to EC Ellen!

#ECfamily

[Emerging Comms @emergingcomms]

If you are working in marketing or own a business with China marketing, surely you are familiar with WeChat and WeChat team launched WeChat Channels as a new feature.

Read more about WeChat channel in this article:
https://t.co/qhWioGvIHk

[Emerging Comms @emergingcomms]

⏰As we approach summer 2022, brands in China are still facing economic uncertainty and a rapidly changing consumer environment.

Read more about Chinese marketing strategies in the post-pandemic era.👇

https://t.co/wbSIGYITWj

#china #marketing #covid19impact

[Emerging Comms @emergingcomms]

It is possible to capitalise on Chinese calendar events to achieve sales without breaking the bank. Domenica explains how.

https://t.co/VfMlLLTzxR

[Emerging Comms @emergingcomms]

Rocky highlights the challenges and solutions for Western luxury brands in China.

https://t.co/qyrFxMAY7I