Emilio Risques

Passionate about #business growth: #CustomerExperience,#CEM ,#Employee #engagement, #Marketing innovations, #sales, good #quotes #SocialMedia and #leadership

[Emilio Risques @emiliorisques]

Nice #quote and completely true

[Emilio Risques @emiliorisques]

Radical Decentralization: Consumers Are the Ultimate Disruptors https://t.co/PNUFsg82GE

[Emilio Risques @emiliorisques]

Organizational silos prevent alignment. Aligned organizations instead work across functional boundaries #enterprise #CEM

[Emilio Risques @emiliorisques]

Organizations must have a clear understanding of the experiences they create.#cem #customerexperience

[Emilio Risques @emiliorisques]

"Innovation distinguishes between a leader and a follower" Steve Jobs #quote

[Emilio Risques @emiliorisques]

The generations in the workplace #EmployeeEngagement

[Emilio Risques @emiliorisques]

Research:A price given promotional flash’even if that price increased will result in ++ #sales because the flash lowers the perceived cost.

[Emilio Risques @emiliorisques]

Gain’ addresses what people receive, ‘non-loss’ addresses the benefits of not losing or not missing out on something. #marketingtips

[Emilio Risques @emiliorisques]

Value-oriented language can not only add perceived value, it can influence the perceived product performance as well #neuromarketing

[Emilio Risques @emiliorisques]

Communication is highly influence by brain, not everybody understand the same #marketing

[Emilio Risques @emiliorisques]

The price contributes to the perceived value only when the price range within the category is high. Will #ecommerce kill price range?

[Emilio Risques @emiliorisques]

Prices trigger pain area in the brain.However,prices also influence the value side of the equation > price increase value #marketing

[Emilio Risques @emiliorisques]

The neurologic of a purchase decision is based on the equation:net value = reward–pain.The higher the net value,the more likely the purchase

[Emilio Risques @emiliorisques]

Cocktail party effect’. While fully engaged in conversation at a loud party, we immediately notice if someone mentions our name

[Emilio Risques @emiliorisques]

Strong brands are processed in System 1,Weak brands, activate System 2 means that needs more effort #branding

[Emilio Risques @emiliorisques]

Delivering a good #customerexperience, complaints and dissatisfaction are the single biggest indicator for improving

[Emilio Risques @emiliorisques]

Price Is What You Pay. Value Is What You Get #customerservice

[Emilio Risques @emiliorisques]

The key to success internationally
is localizing online presence while also maintaining a unified global brand.#ContentMarketing

[Emilio Risques @emiliorisques]

“Every company creates content, but not every company creates content to help their customers.” Michael Brenner #contentmarketing

[Emilio Risques @emiliorisques]

Great example of #contentmarketing of Spanish beer
https://t.co/b3ZIySHul4