emily farris

[emily farris @emily_farris]

goodnight & sweet dreams to everyone except boys AND girls who screw w someone that has genuine feelings for them, ya'll are the WOAT.

[Jim Hayes @RegionalTVCat]

Happy Birthday Paul DeJong. Good luck in Toronto. #STLCards

[Adam Wainwright @UncleCharlie50]

Gonna miss these guys. We sent some good ones out this week. Been with this guy @Jack9Flaherty for a while now. @Orioles you’re getting a winner.

[Joe Pompliano @JoePompliano]

Tiger Woods and Rory McIlroy are launching a new indoor golf league — and I think it can be huge.

Here's why:

Overview
TGL is a new golf league started by Tiger Woods, Rory McIlroy, and Mike McCarley of TMRW Sports.

• 6 teams (3 PGA Tour players each)
• 18-hole golf matches every Monday night

Each match has a 2-hour time limit and takes place inside a 135,000-square-foot arena in Palm Beach, Florida.

The golfers will hit long-distance shots into a simulator the size of an IMAX screen before moving to a short-game area for chipping, bunker shots, and putting.

The venue will hold 1,500 to 2,000 people — and some of the world's best golfers have committed to play:

• Tiger Woods
• Rory McIlroy
• Jon Rahm
• Justin Thomas
• Collin Morikawa
• Matt Fitzpatrick
• Xander Schauffele
• Max Homa

But here's why it could actually work...

1. Equity alignment: TGL will be owned by four different groups: TMRW Sports (54%), the PGA TOUR (18%), the individual teams (18%), and the players (10%).

This structure aligns incentives across all major stakeholders and forces everyone to focus on growth.

(h/t @Sportico)

2. Celebrity investors: TMRW Sports & TGL have raised money from 50+ of the world's most popular athletes and celebrities.

• Josh Allen
• Steph Curry
• Shohei Ohtani
• Gareth Bale
• Arthur Blank
• David Blitzer
• John Henry
• Shaquille O’Neal
• Dwyane Wayne
• Kevin Durant
• Lewis Hamilton
• Tony Romo
• Justin Timberlake
• Sidney Crosby
• Justin Bieber
• DJ Khaled
• Macklemore
• Darius Rucker
• Alex Morgan

All of these investors have huge audiences and can make a meaningful difference in the growth of TGL.

3. Primetime Golf: TGL's season will run for 15 weeks from January to April 2024.

This is a perfect time because 1) they are only competing with NBA and NHL regular season games, 2) US sports fans are already trained to watch sports on Monday nights because of Monday Night Football, and 3) it will be the only golf event played in primetime (not midday).

4. Social & Gambling Content: All TGL players will be mic'd up during the matches, which has already proven to be successful with "The Match" Series (7 events so far).

Plus, TGL matches will have a gambling component, creating friendly banter that performs well on social media (Social impressions —> TV viewership).

4. TV Rights: TGL will get a good TV deal because 1) Tiger Woods is involved, 2) there is a lack of premium sports rights up for grabs (outside of the NBA), and 3) advertisers will pay a premium for the audience.

Remember: Tiger Woods doesn't move the needle; he is the needle. And my guess is that a current PGA Tour partner like NBC will pay up big to test the concept.

So the only big question remaining is whether traditional golf fans will enjoy indoor golf content enough to tune in every week.

But with TGL’s impressive list of owners (Woods & McIlroy), players (Woods, McIlroy, Rahm, Thomas, Morikawa, etc.), and investors (50+ celebrities with huge audiences), I certainly wouldn’t bet against them.

Ps. Today's podcast broke down the entire TGL business model and also included an exclusive interview with @alexisohanian, who (along with Serena and Venus Williams) just purchased the first TGL team.

Apple: https://t.co/wyITB1Gi86
Spotify: https://t.co/l16609F6P6

Enjoy!

[Saneer • @Saneeero]

one man's "i'm not ready" is another man's "she's exactly who i've prayed for"

[FanDuel Sports Network Midwest @FanDuelSN_MW]

Bet you haven't heard Busch Stadium much louder than when the crowd found out @UncleCharlie50 was going to be singing The Star-Spangled Banner on #OpeningDay. 🇺🇸

[ZUBY: @ZubyMusic]

'Woke' people make up less than 10% of the population but lack of courage and boldness amongst the remaining 90% has allowed them to set the rules for 100%

Their goal is not tolerance, but inversion and conquest. It's ideological. You have to push back.

[Jon Rothstein @JonRothstein]

This is March.

[Cards Nation @CardsNation13]

Today is the last Sunday without Cardinals baseball for a long time!

[ivy ♡ *⁠.⁠✧ @xbabyivy]

the feminine urge to say “ouch” when I bump into things that doesn’t even hurt

[Khas Dock @khasdock]

I can't stress it enough, you HAVE TO create your own joy. So much is at risk when we rely on external sources to feed us joy.

[St. Louis Cardinals @Cardinals]

The NL Comeback Player of the Year 🥹

[NCAA March Madness @MarchMadnessMBB]

COLLEGE BASKETBALL IS BACK! 🙌

Let the road to Texas begin.🤝 @MarchMadnessWBB

[emily farris @emily_farris]

unpopular opinion: i absolutely hate halloween

[dana donnelly @danadonnelly]

im such a bitch when im tired. also when im over caffeinated and too awake. also when im hungry. also when im too full. also when im cold. also when im hot. wait am i just a bitch

[Cards Nation @CardsNation13]

Heroes get remembered, but legends never die.

Thanks for all the memories Albert, Waino, and Yadi

[Cards Nation @CardsNation13]

One final time at Busch.

Pujols at first
Yadi catching
Waino on the mound

This will be a fun one.

[Steve Harvey @IAmSteveHarvey]

💯

[Ryan @The_Ryan_Shull]

Well we’re here. The last regular season homestand with Albert Pujols & Yadier Molina begins tonight.

It’s going to be a bittersweet weekend. #STLCards