Emily Steele

CEO, cofounder of @hummingbirdshq ➡️ people-powered marketing for brands that want to drive local behavior.

[Emily Steele @emilyasteele]

Mom & dad hit up windy city to see @kendricklamar @sza

[Emily Steele @emilyasteele]

Been committed to walking every day for 30 min, it’s wild how sore I’ve been and how much clarity I’ve found for work & personal life during this time.

[Emily Steele @emilyasteele]

One of my favorite things to see in the world... a compilation of amazing brand campaigns AND the creators bringing them to life.

[Hummingbirds @hummingbirdshq]

Another "best of the best" blog post is live -- check out what campaigns CPG brands & beyond and running this spring to drive product movement, generate UGC, and retail awareness https://t.co/UUDfZ09mgc

[Emily Steele @emilyasteele]

8. Speak from the heart, win their heads
The best UGC isn’t scripted—it’s real. That’s what makes it resonate. That’s what makes it work.

[Emily Steele @emilyasteele]

🧵 8 ways UGC can build iconic brands in Denver, Chicago, Minneapolis… well, anywhere:

[Emily Steele @emilyasteele]

7. Loyalty lives locally
Strong brands don’t just go viral—they go deep. Pair creators with products they already love, and the audience will feel it.

[Emily Steele @emilyasteele]

6. Social proof that slaps
A written review is good. A creator showing AND telling? That’s gold. That’s conversion.

[Emily Steele @emilyasteele]

5. Go local, grow big
Local UGC = more targeted campaigns + the chance to build real brand ambassadors from the ground up.

[Emily Steele @emilyasteele]

4. Less staged. More lived.
When content shows real people in real homes using real stuff? Suddenly it feels possible—and buyable. 🛒

[Emily Steele @emilyasteele]

3. The magic is in the familiar
Seeing someone from your neighborhood using a product? That hits different. It’s not just relatable—it’s magnetic.

[Emily Steele @emilyasteele]

2. People > Logos
Brand loyalty isn’t about a logo anymore. It’s about real connection. Long-term creator partnerships = long-term brand love.

[Emily Steele @emilyasteele]

1. UGC = Undeniably Good Company
User-generated content = trust. In a world of polished ads, authenticity wins. You want people who glow about your brand like you do. ✨

[Emily Steele @emilyasteele]

@heyalexfriedman Oh that was tough 🤣

[Emily Steele @emilyasteele]

So glad they still send me places to rep @hummingbirdshq 🤣

[Emily Steele @emilyasteele]

First cactus water experience for the fam!

[Emily Steele @emilyasteele]

@RosenZone Awwwwww

[Emily Steele @emilyasteele]

Not upset to leave NYC with my new hat 🧈

[Emily Steele @emilyasteele]

GM ❤️

[Emily Steele @emilyasteele]

@RosenZone It’s a quick one!! Jubilee on Saturday, doing brunch Sunday then back to the Midwest — if you’re around can you join us?!

[Emily Steele @emilyasteele]

Wowowow, Indy visit this week was 🔥

SKO, founder fireside chat, board dinner, board meeting this am — NYC bound rn ✈️

[Emily Steele @emilyasteele]

@derekhalpern Looks so good!!!