Emily Fletcher

[Emily Fletcher @emilyfreight]

Full breakdown: https://t.co/hdcwnedlWX

[Emily Fletcher @emilyfreight]

Milestone 1 (Days 1, 5): Integration. Connect sales channels and WMS before inventory arrives. Integration errors caught now cost zero. Caught at go-live, they hit thousands of orders.

[Emily Fletcher @emilyfreight]

Milestone 4 (Days 14, 25): Go-live. Test one real order per channel end-to-end. Validate returns. Confirm carrier cutoffs. Milestone 5 (Days 28, 30): First weekly ops review locks baseline SLAs and benchmarks.

[Emily Fletcher @emilyfreight]

Thin margins? Blanket free shipping will sink you. Use a threshold, limit to high-margin SKUs, or lower your shipping costs first. Then decide.

#ShippingStrategy

[Emily Fletcher @emilyfreight]

Channel-to-WMS SKU mapping errors are silent killers. A Shopify bundle that maps to three separate warehouse units means pickers grab wrong items. Test every mapping before go-live, not after.

#WarehouseOperations

[Emily Fletcher @emilyfreight]

Dimensional weight math: a 12x10x8 box gets charged as 6.9 lbs even if your product weighs 2 lbs. Smallest safe box is often the single highest-return packing optimization. Do the math on your top 20 SKUs this week.

[Emily Fletcher @emilyfreight]

Full decision guide: https://t.co/CKjNx5KjL5

[Emily Fletcher @emilyfreight]

Shoppers abandon carts over surprise shipping charges. Free shipping fixes that. But absorbing the cost only makes sense if your margins can handle it.

[Emily Fletcher @emilyfreight]

Do the math: If an order margins $18 before shipping and costs $9 to ship, absorbing that $9 leaves $9 profit. Compare that to charging shipping but losing the sale. Test both; maximize total profit, not just conversion rate.

[Emily Fletcher @emilyfreight]

99% pick accuracy sounds good until you do the math: that's 100 wrong orders out of every 10,000 shipped. If you're not using scan-to-pick verification, you're shipping errors at scale.

#SupplyChain

[Emily Fletcher @emilyfreight]

Free shipping isn't free. It's you absorbing the carrier fee, raising prices, or setting a threshold. The real question: which model protects your margin while winning the sale?

#Ecommerce

[Emily Fletcher @emilyfreight]

One receiving error cascades into four costs: mis-ship, return, replacement, customer service escalation. That's why ASN matching and damage photos at intake aren't optional, they're your profit margin defense.

#OrderFulfillment #Ecommerce

[Emily Fletcher @emilyfreight]

Explore all 7 fulfillment steps and returns best practices: https://t.co/3F8A5By891

[Emily Fletcher @emilyfreight]

Returns aren't afterthoughts. They're part of your fulfillment cycle and directly affect repeat-purchase rates and net margin.

[Emily Fletcher @emilyfreight]

A hybrid carrier strategy typically wins. USPS for sub-1 lb, FedEx/UPS domestic, DHL/Aramex international. No single carrier dominates every zone-weight combination.