The goal of Brand positioning is to create an impression of your brand in the mind of your customers so that it differentiates you from your competitors.
What are those things that differentiate you from thousands/millions of people offering the same services as you?
Is having a good brand name important?
Your brand name is your story
A good brand name is half the battle in creating the right kind of brand recall
Your brand name should be extraordinary, credible catchy
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A brand purpose is essentially a brand’s reason for being beyond making money. It’s important to not confuse this with a ‘brand promise’. A brand promise may give the buyer an idea of what to expect from the product or service.
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It should be
Easy to spell.
3 words or fewer
Easy to understand.
Should be .com domain
Relevant to your category
No trademark conflicts
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