Em Downham 🚢

I write about b2b marketing and SaaS startup life. 8+ years in marketing. Recovering journalist. APAC Marketing Manager @axoniusinc

[Em Downham 🚢 @emjdownham]

Old school b2b lead gen tactics just don’t have the kick they used to 😬.

Recently @DemandInsights featured Axonius' CMO @nathanwburke. He shared 5 key changes he’s seen in the lead gen space over the past 10 years.

I nodded the entire episode.

Let me break them down👇

[Em Downham 🚢 @emjdownham]

@DavidWShepherd Solid advice @DavidWShepherd at work we use Lattice for 1:1 which is a great way to see comms between my manager and I. It’s helpful!

[Steve Thomas @steve_coding]

Stellar advise from @PeterDutton_MP to “upgrade your passwords” and to rotate them regularly (what for?). Very handy for when sophisticated hackers steal 200GB of data from the cloud, having absolutely nothing to do with customer passwords. P.S use a password manager #auspol

[Em Downham 🚢 @emjdownham]

@brandondigital I think it depends where you sell but Hubspot’s resources aren’t too bad.

[Em Downham 🚢 @emjdownham]

@brandondigital Haha I like them all! No help. Hit send does have a ring to it…

[Em Downham 🚢 @emjdownham]

@brandondigital Intercom!

[Em Downham 🚢 @emjdownham]

@JosephineBTendo I love learning about new tech, this is great. Thanks for sharing. Automation is life!

[Em Downham 🚢 @emjdownham]

@AlezeiaB @Grammarly Haha. By day 25 you’ll forgive yourself.

[Em Downham 🚢 @emjdownham]

@raisinteens Great post, Rachel. I love the visual with this. Makes it easy to comprehend 👏

[Em Downham 🚢 @emjdownham]

@AlezeiaB The formatting of this post is on point! I’m going to shoot this through to a few product friends. Thanks for sharing.

[Em Downham 🚢 @emjdownham]

@JosephineBTendo Sorry for the creepy wink - was meant to be a smile :)

[Em Downham 🚢 @emjdownham]

@JosephineBTendo Ha! 100% agree. This summarises the issue with personality tests so we’ll. Well done ;)

[Em Downham 🚢 @emjdownham]

@raisinteens I love this post - while it's aimed at teens I feel parent's of young children can take a lot out of this too. Specifically when considering words like "you're so smart" etc. (I'm so guilty of this!)

Well done on shipping this piece, Rachel.

[Em Downham 🚢 @emjdownham]

@TimMulholland Great post - I invested in my first ever proper pair of running shoes last year and discovered I'd been wearing two sizes too small most of my life. I love my running shoes now and they make a world of difference. Thanks for sharing, Tim. 🏃‍♀️

[Em Downham 🚢 @emjdownham]

@JosephineBTendo @ship30for30 Hooley Dooley! Firstly, I know you’re ok but I’m sorry that happened to you. That’s not cool. Secondly, good on you for seeing the good in the situation.

[Em Downham 🚢 @emjdownham]

@TimMulholland @dickiebush @Nicolascole77 @ship30for30 Brilliant essay, Tim 👏

[Em Downham 🚢 @emjdownham]

@JosephineBTendo Great post! So many people will resonate with this, myself included. 😅 I’m looking forward to hearing about the new part to your business! Will that be an atomic essay :)?

[Em Downham 🚢 @emjdownham]

@AlezeiaB Fantastic article, Alezeia! And I totally agree most women have these attributes in spades.

What made you move to being a VC?

[Em Downham 🚢 @emjdownham]

@DavidWShepherd Haha 😂 I noticed your absence.

[Em Downham 🚢 @emjdownham]

@brandondigital Yay!!!