Emma Waldren

British mom in Northern Nevada 🇬🇧✝️🇺🇸
Director of Marketing @ @RenoProSoccer ⚽️
Ex-EA SPORTS, Brentford FC...

[Emma Waldren @emmalwaldren]

From playing football with the boys in Surrey, to working in the game professionally, to now helping build a club from the ground up...

Delighted to be joining @renoprosoccer as Director of Marketing.

Let's get to work. ⚽️🚀

[Emma Waldren @emmalwaldren]

Soccer didn't suddenly arrive in 🇺🇸

It was carried across borders, built on local pitches, championed by women athletes, embraced by multicultural communities, & passed from generations.

Now the #s are finally catching up.

The #WorldCup is coming.

⚽️culture is already here.

[Emma Waldren @emmalwaldren]

I came from a professional sports background.

But this year, local rec leagues taught me more about community than almost anything else.

Not because they’re perfect.
Because they’re built by ordinary people showing up for each other.

Wrote about it today 🤍

[Emma Waldren @emmalwaldren]

Presence is underrated performance.

[Emma Waldren @emmalwaldren]

Sport teaches something valuable:

No one sees the boring reps.

[Emma Waldren @emmalwaldren]

My definition of ambition has changed.

Less ego.
More impact.
More alignment.

[Emma Waldren @emmalwaldren]

A lot of clubs market matches.

The best ones market identity, community, and memory.

[Emma Waldren @emmalwaldren]

The strongest leaders I’ve worked with had clarity, not noise.

[Emma Waldren @emmalwaldren]

Women’s sport isn’t “growing.”

It’s arriving.

[Emma Waldren @emmalwaldren]

Some seasons are for acceleration.
Some are for foundation.
Both matter.

[Emma Waldren @emmalwaldren]

Having worked in sport, one truth remains:

The basics done relentlessly still beat flashy ideas.

[Brit @BritanniJohnson]

Hi creators :) who here loves soccer?

[Emma Waldren @emmalwaldren]

The best sports brands don’t just attract fans.

They create belonging.

[Emma Waldren @emmalwaldren]

I used to think success meant constant motion.

Now I think it means knowing what matters and protecting it.

[Emma Waldren @emmalwaldren]

Football clubs that win long-term usually know exactly who they are.

Identity compounds.

[Emma Waldren @emmalwaldren]

The older I get, the more I admire consistency over hype.

In sport, business, and life.

[Emma Waldren @emmalwaldren]

😅

[PGA TOUR @PGATOUR]

Now on the tee, from New Orleans, Louisiana ... 🐊

#TOURVault

[Emma Waldren @emmalwaldren]

💙💙💙

[Chelsea FC @ChelseaFC]

We’ll return to Wembley in May for the FA Cup final! 🏆

[Emma Waldren @emmalwaldren]

👏🏼

[⚽️ Kyle Sheldon @kylesheldon]

Second biggest crowd in MLS history. 🤯

[Emma Waldren @emmalwaldren]

Big step. This is where it starts to feel real.

Entitlements filed = momentum.

Now the focus shifts to building something just as important as the stadium: community, identity, and belief.

Exciting to see it taking shape.

[Reno Pro Soccer @renoprosoccer]

NEWS: Reno Pro Soccer has reached a major milestone in its effort to bring pro soccer and a transformative entertainment destination to Reno, submitting key project entitlements for its planned soccer-specific stadium and entertainment district.
More 👉 https://t.co/4nxDMSX8pe