EA.eth

Lateral thinker || Marketing || Crypto & AI ||
I'm inspired by the greats

[EA.eth @EmmanuelAfia_]

How are top performing forward deployed marketers using AI to optimize productivity, reduce time spent on tasks, and drive business results?

There’s a lot of narratives about AI and how it’s going to “change everything,” but ask most marketers to explain simple, practical steps to actually use it and the room goes silent.

That’s because very few marketers are really using AI

So here’s a simple, clean framework to use AI to build and optimize a social content engine:

Start with n8n;
Forward deployed marketers use n8n to streamline their workflow, build distribution engines, and publish content fast, this is because it's simple, easy to use and the learning curve is not quite hard.

The 1st step is simple
index your information.
Connect your Google Drive, website, Notion, anywhere you store resources into n8n so the system can organize and pull from your actual content, not generic AI guesses.

2. Plug in Claude or ChatGPT
Once your resources are indexed, connect Claude (preferably) or ChatGPT as your main content agent.

Tell it exactly what you want:
“Generate a 30-day content calendar with headlines and sub-copies based only on the indexed sources.”
This gives you structured content automatically, pushed directly into a sheet or database.

3. Human refinement
This step doesn’t disappear.
You still refine tone, edit for clarity, and humanize the content so it actually feels real.
AI gives speed, you give taste, & class.

4. Automate distribution
n8n has a ton of apps you can plug in.
Set your posting frequency, choose your channels, and the content gets distributed automatically.

This removes the low-value, repetitive tasks so you can focus on strategy and results.

Automations don’t replace your content lead.
They help you reduce cost, save time, and eliminate the slow, low-quality tasks that drain productivity.
That’s how forward deployed marketers actually use AI.

They're many ways marketers are using AI, however this is a simple framework for most people to start with.

[Opeyemi Awoyemi @opeawo]

https://t.co/ZsxYi0d4e0

[Tezera @usetezera]

love that hires are finally being described and we’ve ditched the boring JDs.

now, imagine describing the person on Tezera and hiring exactly who you described.

[EA.eth @EmmanuelAfia_]

@lightsilver323 https://t.co/hiZuVifVDS🥲

[EA.eth @EmmanuelAfia_]

I'm not a big fan of niching down.

Or maybe I'll play it safe and say not everyone needs to niche down, especially creators who are still trying to find their feet. And I'll explain why.

When you're just starting out as a creator, there's a high chance you have a lot of ideas. A lot of things you want to try. A lot of different sides of yourself you want to express. And honestly, people just want to come on that journey with you.

Maybe you're someone who loves creating content about setting up your apartment. People would love to see that. But maybe that's not all you want to create.

Maybe you're also really good at marketing, and you want people to know that outside of having an eye for interiors, you're also a smart marketer.

Maybe it doesn't stop there. Maybe you also have great fashion sense. You want to post OOTDs, "Get Ready With Me" videos, lifestyle content, and whatever else genuinely interests you.

The point is, when you're starting out, you naturally want to show the world different parts of yourself. And I actually think that's one of the fundamental qualities of being a creator—the willingness to let people see different sides of you.

What niching down does, especially too early, is that it can box you into one thing.

You become "the marketing creator."

Or "the interior creator."

Or "the fashion creator."

And while there's nothing wrong with that, sometimes it happens before you've even had the chance to fully discover or express yourself. It limits your originality before you've really explored it.

Another thing is, most times, you don't know how you'll be used.

You might think you're getting into the interior space because you want deals with interior brands. But someone else might discover something completely different about you.

Maybe they see your personality.

Maybe they see your storytelling.

Maybe they see the way you think.

Maybe they even notice another side of you that you've been casually sharing.

Take, for example, the guy from the AFCON final who was just standing there in support of Congo.

He wasn't trying to create an ad.

He wasn't trying to become a brand ambassador.

He was simply expressing himself.

Rexona saw something in that moment and eventually gave him a deal.

Who would've predicted that?

That's why I think people sometimes underestimate the value of simply putting yourself out there. You don't always know what someone else is going to see in you.

A lot of the time, it's the marketing teams, the creative directors, or the advertising people who spot opportunities that you never would've imagined for yourself.

That's why I don't think everyone needs to rush into niching down.

Sometimes, your biggest advantage is giving people enough room to discover who you are before you decide who you have to be.

[Football Tweet ⚽ @Footballtweet]

🚨💰 Viral Congolese football fan Michel Nkuka Mboladinga, known as 'Lumumba Vea', has signed an endorsement deal with Rexona. 📋🇨🇩

[Maethod @themaethod]

Your content backlog is actually destroying your brand.

It's not helping your team create more.

it's making you perform worse.

The average content list is a graveyard of good intentions.

Studies show 41% content tasks are never completed.
Each one creates a psychological burden that drains your team's mental energy.

They occupy mental resources even when you're not thinking about them.

The fix is a better system.

Elite content teams don't hold everything in their head.
Maethod gives elite content teams a place to create brand content, automate that content and manage their content teams from one place.

Try Maethod here — https://t.co/u6spSKmFVL

[Maethod @themaethod]

The entire internet is built on content.

Websites are content.
Sales pages are content.
Ads are content.
Social media is content.

Brand content is the most valuable asset of the 21st century

[Illimitable Man (IM) @SovereignIM]

A woman who hates being told what to do is effectively screwed. Happiness is not available to her. I will tell you why, and it is very simple.

Not wanting to be told what to do by a moron or a tyrant is understandable. Man or woman, nobody likes this. The idea of having to take orders from someone who is arbitrary, cruel, unfair or what have you carries precisely no appeal to anybody.

And of course, if you yourself are not a moron for a woman, you should not be choosing a man like that anyway. And if, somehow, in your poor judgement, you do, then you should leave. This is simple and easy to understand.

So far, so good, right? We have concluded that

A: you should not follow the orders of, listen to or obey a bad or foolish man

B: you should not be in a relationship with such a man, and, if by your own error you find yourself in one, you should leave that man

So what type of man does that leave? A man with good judgement, who cares about you, who does not arbitrarily tell you what to do for the love of bossing you around, but because he believes it is in your mutual interest.

If even despite *despite* this, and knowing the man is good and competent you are still bothered by the idea of listening to him? You are broken as a woman, and should stay alone. You are fundamentally, intrinsically, inherently incapable of preserving sexual polarity and relational prosperity - and there is no functional, joyous romantic path for you in this life.

There is one further rationalising nonsense objection from here: "we will both decide 50/50" - this is of course, nonsense - because a democracy of 2 people where both disagree means nothing gets done. Infinite stalemate. It also assumes equal strengths, wisdom etc and collapses hierarchy/order into unstructured chaos. If you can't agree on anything, it cannot function.

The final model is inverse polarity: you as the woman tell the man what to do, and he obeys you. This is appealing to your ego, but disgusting to your vagina. You like the idea of not being accountable or "controlled" in any sense of the word, but you cannot respect a weak, powerless, auraless man who just does as he's told. You, innately, would be disgusted by the concept of such a man impregnating you. You would resent him quickly.

So it is clear, there is only one winning path: disdain authority in general (so you can stand up for yourself) but find one man you can truly respect whose authority is legitimate to you, and follow him. Not blindly (a smart man can substantiate what he says anyway) - but don't be a pain in the ass and don't give him a hard time when he doesn't deserve it. You market yourself on being an asset, on being a support who will help him become a better man, yes? Then act like it.

If you know he is fair and right and you just irrationally dislike his choice because it indescribably "feels bad", accept you are being hormonal, or a general brat, and go sleep it off. There is a self-sabotaging element within you, and in your more lucid moments you despise it. Do not let it fuck it up for you. Many women have lost good men by behaving ridiculously, and on a long enough timescale come to regret it when they find he is not replaceable - that kind, patient, competent, protective men with good judgement, do not in fact, grow on trees.

[Babájídé @Babajiide]

https://t.co/tDjM7eiTTl

[EA.eth @EmmanuelAfia_]

In the last year, I've heard more people talk about distribution than I heard in the previous five years combined.

We've seen an explosion of new products, the barrier to building has dropped dramatically.
The cost of creating something useful has declined massively, but the cost of getting people to notice, trust, and adopt what you've built has continued to rise. As more products enter the market, competition becomes more intense.

That's why distribution has become the conversation.
But there’s a possibility many people misunderstand what distribution actually means.

When people hear "distribution," they immediately think about content creation, social media, and paid ads. While those are important, distribution is much bigger than just online channels.

At its core, distribution is simple:
Distribution is finding where your customers are and meeting them at their point of need.

Sometimes that happens on social media.
Sometimes it doesn't.

Your customers might be in communities, referral networks, market associations, industry events, retail stores, partnerships, marketplaces, newsletters, or even conversations happening completely offline.
Distribution is not a channel, It's a system.

And that's why the best marketers aren't just digital marketers or ad operators.
The best marketers understand the entire journey.

They understand branding, product positioning, communication, customer psychology, operations, and growth. They understand the vision behind what is being built and can translate that vision into messages and systems that resonate with the right audience.

More importantly, they understand testing.
Because distribution is rarely about finding one perfect strategy. It's about running enough experiments to discover what works.

-Which visuals attract attention?
-Which messages create trust?
-Which content formats drive engagement?
-Which customer segments convert best?
-Which channels create sustainable growth and are scalable?

These are questions that can only be answered through experience and iteration.

That's why great distribution requires ownership. It requires people who can connect the dots across multiple functions rather than operate inside a single marketing silo.

If you're only thinking about content, you're probably missing part of the picture.
If you're only running ads, you're probably missing part of the picture.
If you're only focused on social media or branding, you're definitely missing part of the picture.

Good products or companies don’t win because they mastered one touchpoint. They win because they successfully connected multiple touchpoints into a cohesive system.

Brand. Product. Messaging. Community. Partnerships. Customer experience. Word of mouth. Online channels. Offline channels.
All working together, That's distribution.

[sureboy 🪖 @Asarailu_]

“If I must marry you, these are my conditions: put me on a monthly salary, pay me via direct deposit every month and hire a surrogate to carry our baby…”

—— lady shares her conditions for marriage before saying yes to a man’s proposal.

[EA.eth @EmmanuelAfia_]

I would like to see a peak in the rise of independent media in Nigeria, across Africa, and around the world.

AI has significantly lowered the barriers to creating media and written content at scale.
Over time, we've had tools that made media production and writing easier, but AI has obviously accelerated that trend dramatically. It has improved how existing tools are used, enabled entirely new ones to be built, and will continue to simplify content creation as models become more capable.

I believe media creation and writing will be one of the most accessible skills available to people, due to the nature of the tools.
If this happens , then the most valuable ingredient won't just be access to tools. It will be taste.

Taste is what helps you identify quality. It's what allows you to tell compelling stories, understand what resonates with people, and consistently create content that captures attention. With the right eye for quality, the right experience, and strong storytelling instincts, you can produce remarkable media at scale.

That's why I believe journalists, writers, video editors, animators, and people already working in media should consider building their own media content and houses.

The timing couldn't be better.
We're witnessing the continued rise of YouTube, TikTok, and even X, now encouraging more video content creators, while more people gradually move away from traditional sat tv.

Children's media, for example, I believe will increasingly thrive online as parents choose digital subscriptions and trusted content creators over expensive TV packages.

Instead of paying for digital tv, many families will happily subscribe to a YouTube channel that consistently delivers high-quality content for their children, a perfect case study would be coco melon(read on it, if you’re not familiar)

The same opportunity exists across culture, music, business, technology, education, and countless other niches.

We're already seeing glimpses of this through the growth of media-first platforms and creators that combine storytelling, culture, and distribution in powerful ways. The likes of Yaps on TikTok show how compelling content can build attention and community at scale.

So if you're currently operating in media, journalism, culture, or writing, this might be the best time to start carving out your own niche.
The tools are becoming easier.
Distribution is becoming cheaper.
Audiences are increasingly online.
And the opportunity has never been more accessible.

[YOM🗣️ @ThaBoyYom]

She really tried…

Hard to find a Lady explain things from a Man’s perspective in this manner

To think she’s young again.

Her head dey there💯👌

[EA.eth @EmmanuelAfia_]

Lately, there are three verticals I'm either already prioritizing or will be heavily prioritizing over the next few months.

They're all rooted in a belief that many people may disagree with: software is losing its moat.
AI has dramatically reduced the competitive advantage that software businesses once had. What used to require teams, capital, and years of development can now be built faster, cheaper, and by more people than ever before. I haven't fully articulated this thesis yet, but it's shaping how I think about where opportunities will come from next.

The first vertical is brick-and-mortar businesses.
I believe AI will disproportionately benefit the informal sector by helping everyday businesses operate more efficiently, serve customers better, and ultimately make more money. Rather than replacing these businesses, AI will become the infrastructure that helps them scale. I'll share more on this in the coming months.

The second vertical is real-life events and community.
We're increasingly consumed by our phones, feeds, and screens. At the same time, people are craving genuine human connection and experiences that pull them back into the real world. I think businesses that combine technology, community, and in-person experiences will become incredibly valuable.

The third vertical is expert communities.
I believe the traditional 9-to-5 is slowly losing its appeal. More talented people want flexibility, ownership, and the opportunity to do meaningful work with other high-performing individuals. Building communities that bring these experts together and create opportunities for them to collaborate is something I'm deeply interested in.

So for now, these are the three bets I'm making:
• Brick-and-mortar businesses
• Real-life events and communities
• Expert communities

Alongside these, I'll also be pursuing a side quest: digital products.

We're living through a period where information, technology, and skill acquisition are moving faster than ever. People are constantly trying to learn, adapt, and stay relevant. One thing I've learned is that one of the best ways to teach is to document.

So I'll be documenting what I'm learning, what I'm building, what works, what doesn't, and packaging some of those lessons into digital products that can help people learn new skills, upskill faster, and hopefully avoid some of the mistakes I've made along the way.
That said, digital products aren't the main mission. They're simply an extension of the journey.

I could be wrong about all of this. But if I'm right, these are the spaces where I want to spend the next few years of my life building.
And if you're already building in any of these areas and looking for someone who loves execution, growth, operations, and turning your ideas into an actual business , I'd love to talk.

I'm actively open to partnerships and interesting people to build with.

[Lauren @buridansridge]

First-born daughters are their own source of self-undoing in love. Yet, they are often deeply pure and sincere in their affections because they have always been of service to others and feel profoundly responsible for how others feel - above their own emotions and personal desires. So much so that they hold an ingrained belief that they must earn the right to be blessed with true love - or that they do not entirely deserve it. They often have trouble receiving love and truly letting go to allow themselves to express love with utter reckless abandon - because love feels so good, too good - and things that feel good, which belong to them alone, feel selfish. They feel most at home by being needed - motivated to achieve so that they can give more, not understanding that to give in a sustainable manner means giving from an overflowing cup.

First-born daughters were raised to suppress their own identity, with expectations and responsibilities projected onto them - the love they have always known is conditional. To hold it together, they must put others before themselves - this, they are taught, makes them worthy of love. Many are highly sensitive and emotional - skilled at perceiving their parents' expectations due to survival and masters at noticing their siblings' silent struggles, ensuring their siblings never have to walk alone. Yet, these first-born daughters traverse the graveyard of their own lost dreams with quiet resignation, often carrying their own pains silently because others always come first. They do not want to burden those they love with their own issues because they know the pain of others so intimately. So even as gentle souls, they learn to push through their tears, rising again and again - even when their hearts ache with a howl so ferocious it would tear apart the moon. They push themselves forward, completely self-propelled. The armour of perfection becomes all they know, for that is when they feel they truly deserve love.

This aspect is even more dire for first-born daughters of ethnic families. They are responsible for and embody the totality of their siblings' actions. If their siblings misbehave, it is their fault for not guiding them and for not putting their younger siblings' well-being above their own. It is drilled into them that their life is one where they must always lead by example with utter excellence and perfection - and where necessary, guide their siblings with a firm hand. They become the hypercritical judge and jury of themselves. With this, an all-or-nothing approach emerges, tearing through external achievements with a tenacious hunger - all in an effort to feed their inner self-worth. So they push their sensitive natures and creative dreams down, where maladaptive daydreaming becomes a salvation and indulgence during the hushed hours of the evening - longing to be saved, perhaps from themselves.

Yet, to cope with their sensitive natures, they have no choice but to master functional detachment for survival - switching off the part of them that inhibits them from achieving perfection externally. Not because it isn't there, but because that part of them is so protected - habitually trained to be pushed down - that it exists in an ivory tower, with no long hair to throw down for their saviour to climb up - this part of them, unlike others, becomes their shadow self. A first-born daughter's shadow self is a Rapunzel waiting for their prince to fight off their dragon - which is also their perfectionist self - so that they can immerse in their emotions.

The most beautiful aspect is that they rarely resent their family for putting them in this position - for they understand that every family needs spiritual glue. They believe true love is one of self-sacrifice, reinforcing their complete lack of boundaries, with self-love perceived as selfish. However, this complete lack of boundaries presents an issue when dealing with others in romantic attachments - causing co-dependency, a lack of self-actualisation, suppressed authenticity, and anxiety.

First-born daughters are exceptionally discerning in love - they rarely open up without feeling safe. But once they do attach, the floodgates open - and they almost do not know what to do with the tsunami that comes through. Thus, romantic attachments are their place of utmost vulnerability because their emotional selves are almost like a spiritual infant that cannot distinguish their own needs. They melt into others, unsure of which emotions are their own or those of another. Mirroring is common, so much so that they lose themselves, drowning in unfamiliar emotional waters, forgetting who they really are - or perhaps realising they never knew who they truly are at all. It is through love that they learn they do not know the difference between compromise and complete surrender, often giving of themselves to the point where retrospective resentment hits suddenly, blindsiding them - because they never questioned what they so desired - thus, that which they suppressed rears its head violently and instantaneously - at the worst of times.

Love unravels them because love, in all its glory, is perfectly imperfect and messy - and challenges the long-held perfectionist paradigm within themselves. The awareness of such undoing is terrifying - the quiet nagging of their lack of worth for such divine love haunts them subconsciously. For as much as they long to see and be seen, they are terrified of being seen for all the parts of them that are imperfect - and seemingly perceived to be unredeemable. A part of this is also because they have never been truly seen - not by their family, nor have they permitted themselves to do so. Their first love is often an identity awakening. For once, a person they love sees them as they are and acknowledges the version of them that longs to exist externally. What is brought to light is their inability to see all that they are.

Through this experience, they often slowly recognise their discomfort with expressing their gentle love - often cringing at the loving words they wish to shower upon the man in their lives. Because they are drowning in pent-up emotional intensity, they are terrified that they will scare their love off. So many things are left unsaid, words held back, because their voice - their true voice - was never permitted, as though it never mattered.

There is an overwhelming desire to be perfect for the man they love, as perfection is the purest form of self-offering they have known - almost becoming a presence unto itself. Perfectionism, while beneficial for achieving excellence in external fields, is highly corrosive in love. They see love itself as something they must be perfect for - believing that if they are not, they will disappoint the man they love. When loved well, they feel extremely safe and both relaxed yet equally on edge, because they feel that if they relax too much, their human imperfections will slip through. The narrative, long since ingrained, is that imperfections result in disappointment from others. Thus, these first-born daughters are almost immobilised by their own fear - the fear of disappointing the man they adore, of disappointing him with their amplified imperfections because of love. The thought of hurting the man they love also hurts them - pain is an emotion all too familiar to them, one they have internalised. There is a deep self-sacrificial desire to protect him from what they perceive to be a greater pain. And so, many make the executive decision to leave, as an act of love - often abruptly. Because they know if they don't leave suddenly, they may never leave. Also, by doing so, they control the narrative, because they feel completely out of control emotionally.

The degree of tragedy and torment they wrestle with is almost pleasurable because it reinforces that their self-sacrifice makes their love for the person more real - for the love they have known has never been easy. They suppress their ferocious emotions, often silently spiralling out. Yet, over time, their suppression becomes a cauterised wound, something they gaslight themselves into believing is somewhat healed - when it is torn apart hourly by their desire to love. The unsettling truth is that some have mastered suppression to something akin to a light switch, where there is an ability to completely block out, detach, and depersonalise - so much so that memories and emotions can be numbed out in real time. But in hindsight, they question if they have become monsters for being able to do so - heartbroken at what they have become, experiencing immense guilt for the pain they have caused - creating a self-destructive cycle.

There is a melancholic tragedy to it all - for they have the capacity to love others' imperfections, yet deprive others of the opportunity to love them in the same way. But for many, such is a rite of passage - to endure loss and suffering to realise their identity is not just that of a first-born daughter. And thus begins their long arduous journey of integration.

[EA.eth @EmmanuelAfia_]

Almost all the ecosystem that competed in Nigeria against @solana and @SuperteamNG are gone, last man standing no pass this one🤣😭

IMO, they’ve had the most experienced team, the best structure, came with their own playbook and executed, hacked distribution, prioritized community, etc. You can see they came prepared to be No 1, while some just tried to copy, beef, no priorities, bad positioning, terrible comms, Omor, really crazy watching this unfold from the trenches🤣😭

[EA.eth @EmmanuelAfia_]

Why are we not building local models?

Talk about a thinking problem.

[EA.eth @EmmanuelAfia_]

Build for the informal space, we finally have the capacity to iterate, learn and scale faster than we ever have.

[Satya Nadella @satyanadella]

https://t.co/vLmiBKTtX3

[EA.eth @EmmanuelAfia_]

One misconception I see a lot about AI replacing people is that many think AI will just wake up one day and snatch their jobs away. 🤣

That’s why we get worried whenever we see headlines regarding layoffs and AI, but that’s rarely what’s happening.

A tool will always be a tool. Every tool in history has required humans to direct it. AI is different only because it can think, act, and execute complex tasks with incredible speed and efficiency.

But even then, it still needs a human.
The real question is: are you the human?
Can you articulate a vision? Can you define a problem? Can you direct the tool toward an outcome? AI amplifies intent. If your thinking is shallow, it scales shallow thinking. If your thinking is exceptional, it scales exceptional thinking.

What AI has exposed more than anything is that many of us have become very good at operating tools, but not necessarily at thinking.

And thinking is becoming the scarce skill.
When people say AI is coming for jobs, I don’t think it’s coming to take jobs away as much as it is redistributing ownership, leverage, and capital toward the small percentage of people who know how to think clearly, reason deeply, and execute effectively.

The tools are becoming abundant, thinking is not.
That’s why after layoffs, there are usually still a few people left.

The difference often isn’t that they work harder.
It’s that they think better.

So what’s the point of this essay? AI won’t replace people, but people who know how to think with AI will replace people who don’t.