Emily Schroeder

hi wucom326 🌸

[Emily Schroeder @emmorgan_412]

Oops #stultzalum

[Emily Schroeder @emmorgan_412]

I asked Hope Miller what the most valuable thing she learned during #wucom326 that she used for her internship at @WUEnglishDept. She said “I learned that there is a lot of work behind building an effective brand and strategy for an online presence.” 🥰👍🏻👍🏻👍🏻

[Emily Schroeder @emmorgan_412]

I love creation tools! 🥰 #wucom326

[Caitlyn Carney @Caitlyn_C27]

Get ready to learn all about content creation tools! Tomorrow night at 6:45 be there! #wucom326 @LoganLepiscopo @emmorgan_412

[Emily Schroeder @emmorgan_412]

WHOS EXCITED FOR OUR PRESENTATION ON CONTENT CREATION TOOLS! 🧰 🎉☺️🙌🏻@LoganLepiscopo @Caitlyn_C27 #wucom326

[Logan Lepiscopo @LoganLepiscopo]

Join @Caitlyn_C27, @emmorgan_412, and myself in Buhl 416 at 6:45pm for a presentation on different content creation tools to help build your brand! #wucom326

[Emily Schroeder @emmorgan_412]

When it comes to their diversity and inclusion, they have a whole page dedicated to it with information. On the front page there is a quote that mentions that they have won awards for their inclusion. Its nice to see so much information. #wucom326

https://t.co/cV028a8JPE

[Emily Schroeder @emmorgan_412]

When I looked at Denny’s website, I noticed that they had a lot of information about their values and social policy. One thing that stood out to me was that they “will not tolerate or condone human trafficking or slavery in any part of our global organization” which is good. 👍🏻

[Emily Schroeder @emmorgan_412]

It also stood out to me that they call their customers/consumers “guests” and use the analogy of having guests in their home.

[Emily Schroeder @emmorgan_412]

This is an article that gives more examples. https://t.co/XUu1z0dMs2

[Emily Schroeder @emmorgan_412]

One of the deadly sins of social media is abandonment. When a company stops posting on their social media, people lose interest in the brand. It also makes the brand look like they are not getting customers, or still in business.

[Emily Schroeder @emmorgan_412]

When someone is looking at a brand, they want a company that is up to date and modern. Being on social media and consistently updating it is one of the best ways to show that. #wucom326

[Emily Schroeder @emmorgan_412]

@daliacrossing My dad

[Emily Schroeder @emmorgan_412]

#wucom326

[Daily Mail @DailyMail]

Disney have created their first plus-size protagonist for a powerful short film about body dysmorphia called Reflect.

In the company's 85-year history of making movies, plus-size characters have only ever featured in the roles of villain's or extras

[Emily Schroeder @emmorgan_412]

@Stultzmatt @sadiejademink @HubSpotAcademy

[Emily Schroeder @emmorgan_412]

"Insights are what connect the relevant information to tell the story on what the data are saying."
#wucom326

Freberg, Karen. Social Media for Strategic Communication (p. 439). SAGE Publications. Kindle Edition.

[Emily Schroeder @emmorgan_412]

A content audit is a thorough overview of the key characteristics and features of content to determine what worked and what did not in a social media campaign.
#wucom326
Freberg, Karen. Social Media for Strategic Communication (p. 439). SAGE Publications. Kindle Edition.

[Emily Schroeder @emmorgan_412]

Content marketing is a strategic marketing approach that creates and distributes valuable, relevant, and consistent content to keep an audience driving profitable customer action.”
#wucom326

Freberg, Karen. Social Media for Strategic Communication (p. 299). SAGE Publications.