The IAB UK Podcast is back with a policy special 🎙️
Get up to speed on the latest policy & regulatory affairs news in #digital#advertising with a 12-minute round-up, including an update on the HFSS online ad ban, the Online Safety Bill & more ⤵️
https://t.co/8jZU6kL2Fy
Are you still in need of clarity on the HFSS Clampdown?
The Grocer's new conference, taking place on Tuesday 15 March, is here to answer your questions.
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https://t.co/xCqyOO2OvA
A really simple powerful, useful mnemonic: HANDS, FACE, SPACE lost in a meaningless jumble of pictures and words. The ad should just feature the mnemonic graphic alone, the rest just clutters it up for no reason
"The alcohol ban has left a trail of helplessness, desperation and deep uncertainty about the future for many in the value chain, including packaging, labelling and bottling companies, tour operators, bartenders and many others" #EndangeredSpecies (1/3)
https://t.co/KbXlQWI6yZ
"As the national agenda steers towards “buying and supporting” local, the irony is that there is neither a regard of what local economy means to the broader economy, nor an indication of good understanding of the drivers of wealth on a local and national level." (2/3)
"The COVID-19 culture has become a blame culture. The obesity rates in England are concerning, but they are not the main culprit for the nation's high COVID-19 death toll. Let's not forget that people with obesity are vulnerable patients too." (5/5) via @TheLancet
https://t.co/YZz2ULB1Wi
"The ambition for a healthier nation, during and beyond COVID-19, is to be praised. However, at a time where our economies are fragile, bans on food promotions and advertisements could also result in higher prices and growing inequalities... (1/5)
...communicated in the policy document, is also one of the most glaring examples of health promotion strategies that draws on guilt and shame. Past Public Health history has shown that such campaigns are ineffective and even detrimental." (4/5) via @TheLancet