Eniola Builds✨

Business Analyst. Haircare founder. Product builder.

Building Hairnique & exploring the future of African hair

[Dr Oludayo Sokunbi @Oludeewon]

Practical Steps On How To Search For Schools That Offer Your Course.

Many people still don't understand the process of searching for their desired postgraduate course online and apply.

Get a chilled Coke, Grab your seat, and unwind this thread🧵:

[Eniola Builds✨ @eniolaogunmona]

I've been thinking about how fragmented the African hair industry is.

We have salons, stylists, products, distributors, educators, etc. everywhere

But how people discover, access and navigate all of this still feels difficult.

Maybe I'm overthinking it. What do you think?

[Eniola Builds✨ @eniolaogunmona]

Building a business gives you a very different relationship with the word "customer." 😂

You stop thinking about "target audience" and start thinking about actual humans who will either buy your product or absolutely ignore it.

[Eniola Builds✨ @eniolaogunmona]

I started Hairnique because I wanted to make taking care of natural hair easier.

I didn't expect how much running a haircare business would teach me about customers, marketing, operations, pricing, product development and, honestly, people.

Still learning. Still building.

[Eniola Builds✨ @eniolaogunmona]

Sometimes the problem isn't "we need an app."

It's that the process underneath is broken.

[Eniola Builds✨ @eniolaogunmona]

Being a Business Analyst has changed how I look at problems.

I used to jump to solutions.

Now I find myself asking:

What is actually happening? Why? Who is affected? What are they doing today?

Turns out, the questions are often more useful than the solution.

[Eniola Builds✨ @eniolaogunmona]

This has been especially interesting since I started applying the same thinking to my own business.

[Eniola Builds✨ @eniolaogunmona]

@feyitheunicorn Pinterest feels so underrated for beauty and hair. The real opportunity seems to be turning “I want this” inspiration into an actual booking or purchase, rather than just another saved pin.

[Eniola Builds✨ @eniolaogunmona]

@petite__kara This is such a pretty unit 😍 The styling really makes it look effortless.

[Eniola Builds✨ @eniolaogunmona]

@Msmenalicious 😂 I totally get this. But now I’m curious, when you don’t post for a day, do you notice a drop in enquiries/sales? Or do most orders come from repeat customers and people checking your highlights?

[Eniola Builds✨ @eniolaogunmona]

@iamBawzCartel This is a great example of why the solution should come after understanding the existing customer journey.

If WhatsApp is already where customers buy, removing friction there can be more valuable than introducing another platform.

[Eniola Builds✨ @eniolaogunmona]

But honestly, the combination has taught me something interesting.

At work, I'm trained to ask: "What problem are we actually trying to solve?"

Running Hairnique has made me ask the same question outside the corporate world.

[Eniola Builds✨ @eniolaogunmona]

My 8-5: helping businesses solve problems.

My side business: creating problems for myself by running a business. 😂

Somehow, I enjoy both.

[Eniola Builds✨ @eniolaogunmona]

I've been quiet on here for a while, but I've been busy offline.

Working as a Business Analyst, building Hairnique, learning more about business and thinking a lot about where technology fits into all of it.

I'm bringing some of that here now. 👀

[Eniola Builds✨ @eniolaogunmona]

Expect business lessons, founder experiments, hair industry observations, data/tech thoughts and probably some nonsense in between 😂

[Eniola Builds✨ @eniolaogunmona]

I've been quiet on here for a while, but I've been busy offline.

Working as a Business Analyst, building Hairnique, learning more about business and thinking a lot about where technology fits into all of it.

I'm bringing some of that here now. 👀

[Mbuotidem Awak #MS Fabric @mb_awak]

🚀 New Video on My Channel!

I just released a new video where I break down the complexities in Data & Analytics and why tools like Microsoft Fabric exist.

Watch here: https://t.co/e2GgzyaARj

#microsoftfabric #moderndataanalytics #dataengineering #datachallenges

[Eniola Builds✨ @eniolaogunmona]

When structure, action, and focus align, growth stops being accidental and starts becoming inevitable.

[Eniola Builds✨ @eniolaogunmona]

Today, I'm reflecting on all I've learned.

Growth only becomes power when ideas are integrated into how you live, decide, and act.

[Eniola Builds✨ @eniolaogunmona]

The goal is to build systems, not go with the mood.

Make decisions once, then live by them.

Eventually, let habits carry the weight so motivation doesn’t have to.