Seems that ens is coming back....๐
999 club has had 3 sales in a week. Floor is now standing at 2.22e - but that is with just 9 weeks of registration left.
Did you know that @enswheel has one for sale, with nearly 10 months of reg for 2.484e
Did you also know that this will NEVER go up in list price as long as its for sale on https://t.co/rvHmmzhTJA - just scroll down page to "Current Inventory".
Fancy a freebie without the worry as we reboot?
Then head over to them now, and snag that badboy!
#ens #999club #visionvibe
26 ENS swept for a total of 0.10 ETH(321.61 USD) on Opensea #ENS#Web3Names#EnsNames
https://t.co/VSyYv4U15N
Memecoin launchpad on Base โ https://t.co/Xeiku01ZQU ๐ฆ
๐ ens Holiday Awards
We could not wait for our launch ๐ and wanted to reward the community and drive Vision up the chart by you renewing or registering individual .eth names using our link below.
Bulk renewal on app.ens is not supported in the calculation of awards, hence doing this individually.
๐ What ever we are awarded in December, all 100% will go to ONE person who uses our link.
๐๏ธYes, ALL OF IT! ๐
Currently, a potential top prize of $10 000 in $ens
Post your TX below to prove your entry. 1 year = 1 entry
Drive the Vision. Be the Vision.
https://t.co/BOOGgd4Efx
ENSWheel is the future of ENS Digits.
I can imagine a world where 3 & 4 digits are out of reach for the common mortal and they buy ENSWheel tokens to get exposure to the most sought after digital asset in the world.
My take on ENS Domains as an investment.
It's about:
1. ROI
2. Fundamentals & risks
3. What to do
Letโs start ๐
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ABOUT ME
Background: I know most of the OGs here, I've talked to many crypto and non-crypto companies, and many builders in this ecosystem, and I have 150+ sales as a broker.
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ROI
Investing in ENS domains is like any other investment: it carries risks and potential returns.
But it's different in a few ways. It sits at the intersection of two industries (domains and web3), which have very different timeframes:
1. Domains: Traditional domainers know that selling a premium domain can take years.
2. Web3: Memecoins and KOLs warped expectations. Many people now expect 100% returns in a day.
Because of that mismatch, a lot of people don't understand why they aren't making big money quickly.
That's the problem: you should adjust your mindset and treat this as a long-term game.
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FUNDAMENTALS & RISKS
Let's start with fundamentals:
Ethereum success
ENS is the main naming protocol for Ethereum. If you believe Ethereum will succeed, why would ENS domains fail? Major funds and institutions are backing Ethereum, are we really going to use hex addresses as the value layer of the internet? I don't think so.
Protocol strength
The protocol and integrations are strong; the product itself is solid.
Subnames
Subnames open many business models (fractionalization, subnames-as-shares, token-gating, growth strategies). Basenames is a strong example (1M revenue and people using subnames in social media and web3 apps).
Agents & identity
Decentralized agents and autonomous systems will need identities, and names will be essential.
But remember: The market can stay irrational longer than you can stay solvent.
---
Risks & Problems
Branding
ENS is multichain, but (a) many people don't know that, and (b) the brand is strongly associated with Ethereum (".eth").
Flex / sentiment
When sentiment on Ethereum is bearish, sentiment on ENS follows. ENS is effectively leveraged to ETH price; when ETH isnโt doing well, .eth isnโt a good flex.
Mainstream adoption
We talk about onboarding mainstream users, but first we need to onboard web3 users. Crypto people donโt yet understand why they should use ENS or what the value is.
DNS to ENS
ENS is a protocol, not merely .eth. It aims to be a naming system for the internet (web2 + web3). If companies start importing .com into ENS, what happens to .eth? (My take: if ENS succeeds, .eth will be the main TLD)
Squatters:
You're free to register brand names, absolutely, because it's a decentralized protocol. Also, I work with domainers who have companies/brands in their portfolios.
But keep in mind that brands aren't so interested in paying for their own names. Yeah, the take could be โbut they will need ENS.โ But remember what we said: they don't see the value yet, and the world works with trust signals (โif A does it, I'll do it; but if no one does itโฆโ).
The problem is: what happens if we canโt onboard them because we ask for 100E for something they don't see the value in yet?
So if you have a brand domain, you have that risk (at least in the current situation): they still need to discover ENS, and they wonโt do it by paying you 100E. Be reasonable, help them. Not for them if you donโt want to, but for your investment.
Also, DNS to ENS helps companies start using ENS with their own trademarked names easily.
So we need companies using ENS more than they need their own ENS, because it helps people understand ENS as the naming system of the internet (just imagine if X integrated ENS, cc @nikitabier)
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WHAT TO DO
Product perception
Communicate clearly that ENS is
1. Multichain: make it appealing to Bitcoiners and Solana folks. ENS works for them too.
2. Identity solution: promote ENS as an identity solution. Your avatar, profile, reputation, who you are... and ENS is in that stack.
Business use cases
ENS enables businesses. But if your idea works without ENS, it may not need ENS.
Focus on ideas that are enabled or improved by subnames: a brand could give subnames to any user with specific benefits. Token-gated features work with the address, but ENS helps show that they're โloyal users of the brandโ (a growth and revenue strategy).
Integrations
ENS should be in onboarding flows for every web3 app (https://t.co/2afQiD55uT)
Open protocol mindset
Build. Drop the conflict with Labs, they're doing their job and Labs โ DAO. If you donโt like something, build an alternative or give constructive feedback.
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FINAL TAKE
Probable omissions? Maybe, but those are the first points that came to mind.
Build, think long-term, and let's make @ensdomains the naming protocol for the internet.
MEGA ๐ซก
My personal favorite ENS that I own. Ive always hoped to one day use this as a mechanism for independent filmmakers to fundraise their movies.
Whatโs your favorite and why? Best comment gets 100,000 $10kwhl token
A decent first entry point IMO for those looking at @enswheel and @hooveyff is giving 100k tokens to buyers.
Strategy tokens are fascinating. My current weighting (STR only):
$PNKSTR: 50%
$10KWHL: 37.5%
$999WHL: 7.9%
$CHMPSTR: 4.4%
Need to get 999/CHMP allocation up a little.