A logo is one thing. Seeing it work as part of a complete visual identity system is another.
Here’s the proposed @RCRracing mark in context from racing to digital and brand applications.
The difference isn’t simply built on aesthetics. A brand at @RCRracing’s level needs an identity that communicates the same authority, precision and competitiveness that people already associate with the company.
The current mark carries the legacy, but its visual language is dated and extremely limited for a modern motorsport brand.
This refresh is designed to give that legacy a stronger presence, better adaptability, consistency and a more distinctive visual footprint across every touchpoint.
This new Identity is built to look like a real identity, not just a logo.
A logo is one thing. Seeing it work as part of a complete visual identity system is another.
Here’s the proposed @RCRracing mark in context from racing to digital and brand applications.
The difference isn’t simply built on aesthetics. A brand at @RCRracing’s level needs an identity that communicates the same authority, precision and competitiveness that people already associate with the company.
The current mark carries the legacy, but its visual language is dated and extremely limited for a modern motorsport brand.
This refresh is designed to give that legacy a stronger presence, better adaptability, consistency and a more distinctive visual footprint across every touchpoint.
This new Identity is built to look like a real identity, not just a logo.
A logo is one thing. Seeing it work as part of a complete visual identity system is another.
Here’s the proposed @RCRracing mark in context from racing to digital and brand applications.
The difference isn’t simply built on aesthetics. A brand at @RCRracing’s level needs an identity that communicates the same authority, precision and competitiveness that people already associate with the company.
The current mark carries the legacy, but its visual language is dated and extremely limited for a modern motorsport brand.
This refresh is designed to give that legacy a stronger presence, better adaptability, consistency and a more distinctive visual footprint across every touchpoint.
This new Identity is built to look like a real identity, not just a logo.
A logo is one thing. Seeing it work as part of a complete visual identity system is another.
Here’s the proposed @RCRracing mark in context from racing to digital and brand applications.
The difference isn’t simply built on aesthetics. A brand at @RCRracing’s level needs an identity that communicates the same authority, precision and competitiveness that people already associate with the company.
The current mark carries the legacy, but its visual language is dated and extremely limited for a modern motorsport brand.
This refresh is designed to give that legacy a stronger presence, better adaptability, consistency and a more distinctive visual footprint across every touchpoint.
This new Identity is built to look like a real identity, not just a logo.
A logo is one thing. Seeing it work as part of a complete visual identity system is another.
Here’s the proposed @RCRracing mark in context from racing to digital and brand applications.
The difference isn’t simply built on aesthetics. A brand at @RCRracing’s level needs an identity that communicates the same authority, precision and competitiveness that people already associate with the company.
The current mark carries the legacy, but its visual language is dated and extremely limited for a modern motorsport brand.
This refresh is designed to give that legacy a stronger presence, better adaptability, consistency and a more distinctive visual footprint across every touchpoint.
This new Identity is built to look like a real identity, not just a logo.
@RCRracing I fixed your Logo.
I redesigned the mark to give Richard Childress Racing a cleaner, stronger and more contemporary identity
A proposed evolution of the RCR logo for 2026.
@RCRracing I fixed your Logo.
I redesigned the mark to give Richard Childress Racing a cleaner, stronger and more contemporary identity
A proposed evolution of the RCR logo for 2026.