In 2012, Adidas paid $150M to sponsor the London Olympics.
Nike wasn’t even an official sponsor.
But they still stole the spotlight with a strategy no one saw coming.
Here’s how Nike outsmarted Adidas on the world’s biggest stage:
The displacement crisis in the Sahel is becoming more urgent by the day. On Africa Day, join us in supporting those forced to flee their homes. #AfricaDay https://t.co/AktEPZLIMl
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